Chinese tourists highly attracted to Asian destinations
In 2025, over 60% of Chinese outbound trips stay within Asia. Find out which destinations lead the pack, what travelers want, and how to reach them through the right digital channels.
MARKETING TO CHINA AGENCY
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WeChat Marketing for Destination Travel and Tourism Sector: A Comprehensive Guide
WeChat has 1.36 billion monthly active users in 2025. For travel and tourism brands, it is the most important platform for building loyalty and direct communication with Chinese tourists. Here is how to use it effectively.
What Is Mafengwo? How to Use It to Attract Chinese Tourists (2026)
What is Mafengwo? Founders, owners, 2026 status, Mafengwo vs Ctrip vs Xiaohongshu, and how a foreign hotel or tourism board can use it to win Chinese guests
Japan Is Leveraging WeChat Mini-program Feature To Attract Chinese Tourists
Japan recovered faster than most destinations for Chinese tourists, and WeChat Mini-Programs are a big reason why. Here is how Japan’s tourism strategy works and what any brand can learn from it to attract Chinese travelers.
Weibo Marketing Guide 2026: Strategy for Hotels and Travel Brands
Weibo marketing for hotels and travel brands in 2026: 561M users, overseas verification, a 6-step strategy, ad formats, costs and a 30-day launch plan.
WeChat Advertising: Best Advertising Tactics For The Tourism Market In China
WeChat has 1.37 billion monthly active users in 2025. For tourism brands targeting Chinese travelers, WeChat advertising puts your brand directly in front of active, travel-minded consumers through Moments Ads, Banner Ads, and Mini-Program Ads.
WeChat Subscription Account vs Service Account: Why Brands Need One (2026)
WeChat subscription account or service account? What changed in 2024-2026, which type overseas hotels can open, and the real US$99 overseas verification fee.