In China, Branding is everything!Contact us
Get the right words to attract Chinese customers, and make sure that your content on each platform will fit their culture.
The influence of Chinese KOLs is insane in China: the ones who have big social media presence, can influence consumers’ purchasing decisions.
Social Media is omnipresent in the Chinese daily life, it is a key to reach more and more Chinese customers.
We manage of the image of your brand, get feedbacks and reply to questions asked by users on the forums.
One of the most cost-efficient way to improve your visibility in China.
Invest in Chinese forums to create organic discussion around your company.
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Chinese customers are really sensitive to how beautiful and how practical a website can be. Of course, their standards are not the same as the Western ones, so we can help you to adapt your content to what they like. It has to be well designed, spacious, with a good color combination, and good quality graphics. The navigation should be easy, ergonomic, intuitive, a simple menu, and a well-organized homepage, and of course, responsive to mobile use.
Using digital media is extremely popular in China, more than in Western countries. It is clear that the marketing influence of celebrities in China has a big effect on customer behavior. KOLs (key opinion leaders) are usually experts who have a great influence on a large number of followers. They come in different packages and presentations; some of them can be a celebrity or just a normal person. They are used to do video blogging while some others will do just regular blogging on social media platforms like WeChat and Weibo. They also increase their popularity in China as bloggers and writers and has gained importance among the Chinese netizens.
Social media market in China is very different from the Western world; the difference can also be clearly seen in the number of users: more than 1.2 billion active users on WeChat and 580 million on Weibo (a twitter-like microblogging platform). You can send push notifications, share valuable content in video, text, or image with your followers. Chinese people comment, like, and share interesting content.
Online branding in China cannot be complete without a strong e-reputation to turn consumers’ attention from negative criticisms, misinformation, and bad opinion about a brand. Added to these tools are the key opinion leaders and the Chinese influencers using word-of-mouth marketing campaigns for online branding.
Why hire us for your Online Branding Management in China?
We are the most Visible Online Marketing Agency in China. We work for more than 10 years for foreign companies to help them to enter the Chinese Market properly, thanks to our knowledge and experience in this complex culture. We know how to help you adapt your business to Chinese Customers.
Why should I focus on online branding in China?
China is an important market for growth, which amounted to more than 494.5 billion US dollars in China. With the increase in wages, the Chinese middle class spends a bigger part of their income on Shopping, travel, restaurant, and cinema. In China, about 9 out of 10 companies have an account on Chinese social networks. It is important to invest online because China is the most connected country. In the mainland, there are over 800 million users and 82% of them use their smartphones to connect. For a brand, it is more appropriate to promote online rather than through traditional media.
What is an Online Branding Agency?
A branding agency will support your brand, by developing an understanding of your business, clarifying your goals, and communicating this in the right way to the right audience. Their main goal is to help, develop, maintain, and improve brands. Your brand is what allows you to gain a competitive advantage, define a robust brand communications strategy and above all increase your reach and widen your target audience. Choosing a branding digital marketing agency to work alongside you can help you to achieve all of these things and more. You need to find the right branding agency for you.
How can my brand get a good reputation?
Word-of-mouth in China online is very important to the reputation of your company. There are several ways to build a positive reputation. A branding agency will support your brand, by developing an understanding of your business, clarifying your goals, and communicating this in the right way to the right audience. Their main goal is to help, develop, maintain, and improve brands. Your brand is what allows you to gain competitive advantage, define a robust brand communications strategy and above all increase your reach and widen your target audience. Choosing a branding agency to work alongside you, can help you to achieve all of these things and more. You need to find the right branding agency for you to animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain a reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain a reputation. Use external sources: Relations presses and specialized blogs in the food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a brand that has been recommended by an online newspaper or KOLs (Key Opinion Leader).
How to know if Chinese consumers are satisfied of my brand?
More and more Chinese like foreign products, because they expect foreign companies to provide good quality products. Generally, the Chinese who traveled have a more open mind and appreciate foreign brands. Growing sales in China are coming at the expense of purchases made overseas, which in recent years have accounted for as much as 80 percent of luxury shopping by Chinese consumers. Although it is a foreign brand, it is essential to have a Chinese website. We must not forget that satisfied consumers is your best seller because it will talk to his family and friends and on social networks.