Public relations, KOLs, influencers, we improve your Brand Image in ChinaContact us
Promote your company in China by means of strong press relations to create product awareness.
Collaborate with Key Opinion Leaders and influencers to promote your product and raise customer loyalty with their followers base.
We take care of the overall branding strategy, so that you build a good image of your brand in China.
We manage the image of your brand, collect feedbacks, and reply to the questions asked by the users on the forums and social media platforms.
Keep up with your customer base and target new ones thanks to the power of community.
Rank first on Baidu thanks to a tailor-made SEO strategy and attract all your potential customers.
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Promoting brands in China through press relations is good to create product awareness. These online news portals are important in China to reach the target audience and increase the brand image build-up to consumers. Press relations in China can be done with the following methods: - Writing press releases in Mandarin - Monitoring of operations - Establishment of the position and angle of attack - Dissemination targeted at journalists. With these tools at the disposal of any brand, negative comments, criticisms, and misinformation can be changed to a positive testimonial to promote products. Online digital communication through word-of-mouth, articles and blog posts are tools for effective online branding in China.
The word-of-mouth and criticisms on social media especially in China about a brand can create a lot of negative impact. Chinese influencers are active in social media, blog posts, content and copy writings, brand advocates, and niche promotion. The influencers drive action which is more powerful than awareness. Prominent influencers have followers on social media that can lead to increased exposure and growth in sales. Chinese influencers are the third party connecting a brand to the target audience.The influencers generate content about a brand, recommend brands to the target audience, and present them in their posts.
A presence on Chinese social media platforms is a must for any brand interested in reaching Chinese consumers, especially the young ones. WeChat has an audience of 1.26 billion monthly active users, which means that anyone that might be interested in your products or services, is most likely using this platform for daily communication. Other important options are Weibo, Xiaohongshu and Douyin, all creating great opportunities for brand exposure and visibility. We offer a through market research and strategy, setting-up official accounts on the platforms most suitable for your brand, and managing content marketing and customer relations.
Online branding in China cannot be complete without a strong e-reputation to turn consumers’ attention from negative criticisms, misinformation, and bad opinion about a brand. From online press relation portals, banner display marketing, billboard screen, social media platforms, blog posts to content and copywriting, the information given should project brands positive with testimonials for positive results. Added to these tools are the key opinion leaders and the Chinese influencers using word-of-mouth campaigns for online branding.
Why hire us for your Online Reputation Management (ORM) in China?
We have years of experience in this area. Thanks to our expertise with the Chinese Internet and our well-developed network of journalists and KOLs, we can start working on your online reputation right away to get quick results.
What is online reputation management?
Online reputation management (ORM) is the process of controlling what shows up when someone looks you up online. It helps to drive public opinion about a business and its products and services. E-Reputation agencies can build extensive website projects to create text, video, or other elements, or use social media analytics to determine a company’s image before engaging in products that influence reputation on a social media platform like WeChat or Weibo. Social media management has become a major ORM element because many Chinese internet users are connected to the most popular social media platforms.
How can my brand get an online reputation?
A big first step in online reputation management is knowing what’s being said about your brand online. To do this, you have to identify and monitor keywords and hashtags related to your brand, products, and employees, and pay attention to the conversations that are taking place on social networking sites. Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo or Xiaohongshu can also allow you to gain a reputation and retain new subscribers. Forums and blogs can also help you gain a reputation. Use external sources. There is many ways to get a good reputation in China, but it requires a lot of work and know-how of the industry.
Why is branding so important in China?
In China, effective branding is crucial due to growing consumer sophistication, a desire for quality assurance, and a crowded market. As Chinese consumers become more discerning, they seek brands that align with their values and offer a unique identity. A strong brand conveys trust, and authenticity, and stands out from the competition, enticing consumers to pay a premium for its products. Additionally, a successful brand often establishes an emotional connection with consumers, fostering loyalty and encouraging repeat purchases. Consequently, a well-established brand can be a significant competitive advantage in the Chinese market.