Chinese Tourists Agency Travel & Hospitality Marketing

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Promote your Destination

Use digital marketing to promote what is unique about your destination, like its history, culture, or beautiful scenery.

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Promote your Restaurant

With Chinese tourists, digital marketing is a great way for restaurants to reach out and grab some of their attention.

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Promote your Hotel

Chinese tourists are a huge part of the tourism industry & often have different preferences when booking hotels

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Promote your Luxury Shop

To reach out to Chinese luxury travelers, the most effective marketing channels are online and digital.

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Online Marketing

Digital Marketing & Online Branding is the most cost-effective way to reach your target audience in China.

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Lead Generation

Looking to accelerate your customer acquisition in China? a smart lead generation strategy is the way to go.

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Baidu SEO

Don't miss out on the opportunity to rank your site #1 with SEO marketing strategies & get more visibility in China

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Social Media

Chinese social media are a great way for businesses to boost their visibility, sales and brand awareness in China.

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Marketing News in China

Why Your Chinese KOL Campaign Didn’t Work

KOL campaigns in Chinese tourism marketing fail more often than they succeed. I know this because I have managed both kinds. The difference between a campaign that generates real bookings and one that generates only views…

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India, Bhutan, Sri Lanka: The Chinese Tourist Market Your Travel Agency Needs in 2026

Here is the secret I promised you in the original title of this article, back in 2017. Chinese tourists are the most valuable international visitor segment in the world. They travel in higher numbers, spend more…

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Why Work With a China-Based Marketing Agency for Your Tourism Strategy in 2026

Hundreds of agencies around the world advertise themselves as 'China specialists.' Most of them are based in Europe, North America, or Australia. Many have a Chinese-speaking team member and some Mandarin content capabilities. A handful have…

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Why Your Hotel WeChat Account Gets No Results (And What to Fix)

I review a lot of WeChat Official Accounts for hotels and resorts. Most of them are not working. Followers sit between 200 and 800. The last article was posted 4 months ago. The custom menu links…

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Italy Is Still a Dream Destination for Chinese Tourists in 2026. Here Is Why.

Italy keeps proving the skeptics wrong. After every geopolitical wobble, every travel advisory, every economic downturn in China, Chinese tourists keep coming back to Italy. Because Italy is Italy. In 2025, Chinese visitors ranked France, Italy,…

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Xiaohongshu (RED): Comprehensive Guide for UK Enterprises

Xiaohongshu (RED): Account Types, Brand Strategy, and E-Commerce Integration for UK Businesses I'm Alex, project manager at Chinese Tourist Agency, based in Shanghai. I've run Xiaohongshu campaigns for UK and European clients since 2019. This guide…

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How to Choose Between Douyin and Xiaohongshu for Your Tourism Business

Most tourism businesses ask us this in the first briefing call: "Should we be on Douyin or Xiaohongshu?" My honest answer is usually "it depends on where your customer is in the booking process." Douyin has…

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How to Attract Chinese Tourists to Your Australian Business: The 2026 Action Plan

Australia and China have a complicated relationship. The diplomatic tensions of 2020 to 2023 hit Australian tourism from China hard. But the market is back, and it is back with a different profile than before. Chinese…

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Why Douyin E-Commerce Thrives in China

Douyin, China's version of TikTok, has become one of the most important e-commerce platforms in the country. Its combination of short-form video and direct shopping has changed how Chinese consumers discover and buy products. I manage…

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WeChat Official Account vs WeChat Channels: Which One to Open First

I onboard a lot of tourism clients who ask the same question in the first meeting: "Do we need a WeChat Official Account or WeChat Channels?" Usually they say it like one replaces the other. It…

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Why Wealthy Chinese Travelers Are Choosing Tahiti in 2026 (And How Your Resort Can Attract Them)

Tahiti is not a mass-market destination. It was never meant to be. Four-hour flight from Los Angeles, six hours from Tokyo, over thirteen hours from Shanghai. Overwater bungalows starting at $2,000 a night. No shopping malls.…

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Chinese Tourists vs Japanese Tourists: Who Spends More Abroad in 2026?

Back in 2016, the headline was clean: Chinese tourists spend 6 times more than Japanese tourists abroad. Editors loved it. And like most clean headlines, it was technically accurate and strategically misleading at the same time.…

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