Use digital marketing to promote what is unique about your destination, like its history, culture, or beautiful scenery.
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With Chinese tourists, digital marketing is a great way for restaurants to reach out and grab some of their attention.
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Chinese tourists are a huge part of the tourism industry & often have different preferences when booking hotels
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To reach out to Chinese luxury travelers, the most effective marketing channels are online and digital.
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Digital Marketing & Online Branding is the most cost-effective way to reach your target audience in China.
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Looking to accelerate your customer acquisition in China? a smart lead generation strategy is the way to go.
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Don't miss out on the opportunity to rank your site #1 with SEO marketing strategies & get more visibility in China
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Chinese social media are a great way for businesses to boost their visibility, sales and brand awareness in China.
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KOL campaigns in Chinese tourism marketing fail more often than they succeed. I know this because I have managed both kinds. The difference between a campaign that generates real bookings and one that generates only views…
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Here is the secret I promised you in the original title of this article, back in 2017. Chinese tourists are the most valuable international visitor segment in the world. They travel in higher numbers, spend more…
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Hundreds of agencies around the world advertise themselves as 'China specialists.' Most of them are based in Europe, North America, or Australia. Many have a Chinese-speaking team member and some Mandarin content capabilities. A handful have…
Read MoreI review a lot of WeChat Official Accounts for hotels and resorts. Most of them are not working. Followers sit between 200 and 800. The last article was posted 4 months ago. The custom menu links…
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Italy keeps proving the skeptics wrong. After every geopolitical wobble, every travel advisory, every economic downturn in China, Chinese tourists keep coming back to Italy. Because Italy is Italy. In 2025, Chinese visitors ranked France, Italy,…
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Xiaohongshu (RED): Account Types, Brand Strategy, and E-Commerce Integration for UK Businesses I'm Alex, project manager at Chinese Tourist Agency, based in Shanghai. I've run Xiaohongshu campaigns for UK and European clients since 2019. This guide…
Read MoreMost tourism businesses ask us this in the first briefing call: "Should we be on Douyin or Xiaohongshu?" My honest answer is usually "it depends on where your customer is in the booking process." Douyin has…
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Australia and China have a complicated relationship. The diplomatic tensions of 2020 to 2023 hit Australian tourism from China hard. But the market is back, and it is back with a different profile than before. Chinese…
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Douyin, China's version of TikTok, has become one of the most important e-commerce platforms in the country. Its combination of short-form video and direct shopping has changed how Chinese consumers discover and buy products. I manage…
Read MoreI onboard a lot of tourism clients who ask the same question in the first meeting: "Do we need a WeChat Official Account or WeChat Channels?" Usually they say it like one replaces the other. It…
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Tahiti is not a mass-market destination. It was never meant to be. Four-hour flight from Los Angeles, six hours from Tokyo, over thirteen hours from Shanghai. Overwater bungalows starting at $2,000 a night. No shopping malls.…
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Back in 2016, the headline was clean: Chinese tourists spend 6 times more than Japanese tourists abroad. Editors loved it. And like most clean headlines, it was technically accurate and strategically misleading at the same time.…
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