Use digital marketing to promote what is unique about your destination, like its history, culture, or beautiful scenery.
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With Chinese tourists, digital marketing is a great way for restaurants to reach out and grab some of their attention.
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Chinese tourists are a huge part of the tourism industry & often have different preferences when booking hotels
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To reach out to Chinese luxury travelers, the most effective marketing channels are online and digital.
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Digital Marketing & Online Branding is the most cost-effective way to reach your target audience in China.
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Looking to accelerate your customer acquisition in China? a smart lead generation strategy is the way to go.
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Don't miss out on the opportunity to rank your site #1 with SEO marketing strategies & get more visibility in China
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Chinese social media are a great way for businesses to boost their visibility, sales and brand awareness in China.
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[no_toc] This guide covers two jobs. First, how to sign up for a personal WeChat account from outside China. Second, how a foreign tourism business opens and verifies a WeChat Official Account. The personal account takes…
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Saudi Arabia recorded 50,000+ Chinese visitors during Golden Week 2025, a number that barely existed in the data three years earlier. Visa-free entry for Chinese nationals (extended through December 2026), new direct flights from Beijing and…
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Island destinations are having a big moment on Chinese social media. Philippines, Maldives, Bali, Mauritius, Phuket: the search volume for these places on Xiaohongshu and Douyin has climbed steadily through 2025 and into 2026. If your…
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Golden Week 2026 is over. Before the October 1 to 7 holiday, China's National Immigration Administration forecast 2.15 million border crossings per day, about 15 million in total. For comparison, the 8-day holiday of 2025 recorded…
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If you sell a high-value B2B service, a premium product, or anything where the sales cycle is longer than 24 hours, you do not need followers in China. You need leads. Real, qualified contacts who have…
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Australia ranked 8th in Fliggy's top outbound destinations for Golden Week 2025. Chinese tourist spending in Australia is the highest of any inbound nationality, averaging over AUD 8,000 per trip. And uniquely, the Golden Week holiday…
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Chinese people spend an average of 4.9 hours per day on online leisure activities. That is not a small number. And attached to all that time is real spending: average annual leisure consumption of over 5,600…
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[no_toc] Chinese New Year 2027 falls on Saturday, February 6, 2027. It opens the Year of the Goat. Lunar New Year's Eve, the night every Chinese family spends together, is Friday, February 5. The Lantern Festival…
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Istanbul saw a 136% increase in Chinese tourist bookings during Golden Week 2025, making it one of the top five premium destinations for Chinese travelers that week. Cappadocia drew large numbers of Chinese visitors for hot…
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In 2022, Prada held a fashion show in Baidu's virtual world. A luxury brand livestreamed a real-world event inside a metaverse app, letting Chinese users attend digitally from anywhere. It made headlines. And while the metaverse…
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Morocco nearly doubled its Chinese tourist numbers in 2025, reaching close to 200,000 visitors for the year. Direct flights now connect Casablanca to Beijing and Shanghai. Morocco is targeting 300,000 Chinese tourists in 2026, 500,000 in…
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In the summer of 2022, thousands of Chinese depositors gathered outside bank branches in Henan province to protest frozen accounts. The Henan rural bank crisis, as it became known, shook confidence in small local financial institutions…
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