155 million Chinese outbound trips are forecast for 2026. Chinese tourists now spend an average of $2,400 per trip abroad. FIT travelers make up 68% of that number. They plan entirely on Chinese apps, book on Chinese platforms, and pay with Chinese wallets. If your business is not visible there, you are not in their consideration set.
Chinese Tourism Agency has been working in this market since 2013, based in Shanghai. We help hotels, tour operators, destinations, cruise lines, museums, and luxury travel brands build a real presence in China. Not theory. Actual work, on actual platforms, with measurable results.
Here is what we do.
Contents
- 1 1. Xiaohongshu (Rednote) Marketing
- 2 2. Douyin (Chinese TikTok) Campaigns
- 3 3. WeChat Marketing
- 4 4. Baidu SEO and SEM
- 5 5. KOL and KOC Influencer Marketing
- 6 6. OTA Platform Strategy: Trip.com, Fliggy, Meituan
- 7 7. Chinese Website and Full Localization
- 8 8. E-Reputation and Review Management
- 9 Who We Work With
- 10 Services at a Glance
- 11 Ready to Attract Chinese Tourists?
1. Xiaohongshu (Rednote) Marketing
Xiaohongshu (小红书) has 300 million monthly active users. 70% are women. 60% are aged 18-34. Commercial partnerships between travel brands and creators on the platform grew 50 times in 2024 (QuestMobile). Your competitors are already there. The typical user is a 25-32 year old woman from Beijing, Shanghai, or Shenzhen, with full disposable income and no kids yet. She decides where to go, which hotel to book, and which experiences to pay for. She researches everything on Xiaohongshu before opening Trip.com.
What we deliver:
- Account creation and full setup for tourism brands on Xiaohongshu
- Original content in Chinese: destination photos, itinerary posts, hotel features
- KOC seeding campaigns for authentic organic reach
- Hashtag strategy and community engagement to grow followers
- Monthly reporting with content performance and booking attribution
Brands that run consistent Xiaohongshu campaigns for 3 months typically see a 40% increase in inquiries from Chinese travelers. Some hotels double their RED followers in 6 weeks with a structured KOC campaign.
2. Douyin (Chinese TikTok) Campaigns
Douyin (抖音) has 700 million daily active users. Among them, 270 million actively follow travel content. One well-crafted 30-second clip of your destination, placed through the right creator, can generate thousands of views and direct inquiries within 24 hours. The platform has also built the full booking funnel in-house: a user sees your hotel in a video, taps the link, and books directly through Trip.com without leaving the app. Most Western tourism businesses do not know this architecture exists.
What we deliver:
- Douyin brand account setup for tourism businesses
- Short video content strategy and production brief
- KOL campaign management across travel creators from 100K to 5M followers
- Paid Douyin promotion (信息流广告) with audience targeting by travel intent
- Full-funnel tracking from video view to OTA booking
3. WeChat Marketing
WeChat has 1.38 billion monthly active users. Every Chinese tourist you will ever work with uses it daily. WeChat Mini Programs reach 949 million users who open them an average of 70 times per month. For tourism businesses, WeChat is three things at once: a content channel (Official Account), a booking interface (Mini Program), and a payment gateway (WeChat Pay). Hotels that build their WeChat ecosystem properly reduce OTA commission costs by 30 to 40 percent.
What we deliver:
- WeChat Official Account setup, content strategy, and ongoing management
- Mini Program development for direct bookings, tour packages, and loyalty programs
- WeChat Pay integration for international tourism businesses
- CRM and guest retention strategy using WeChat as the core communication hub
- Targeted WeChat advertising campaigns (朋友圈广告) with demographic and interest filters
4. Baidu SEO and SEM
Baidu holds 65% of China’s mobile search market. When a Chinese traveler types “best wineries in France” or “Maldives luxury resorts” in Chinese, you want to appear on page one. The rules are completely different from Google. You need Chinese-hosted pages, simplified Chinese content, an ICP license, and a backlink strategy built inside China’s internet. We know all of this by heart.
What we deliver:
- Baidu keyword research and competitive gap analysis for your destination or service
- On-page SEO optimization aligned with Baidu’s current algorithms
- Chinese content creation for Baidu indexing (not translation, real Chinese copywriting)
- Baidu SEM paid search campaign management and bid optimization
- ICP license guidance for China-hosted web properties
- Backlink building through Chinese tourism media, travel blogs, and industry directories
5. KOL and KOC Influencer Marketing
KOL partnerships in the travel sector on Xiaohongshu alone grew 50 times in 2024. Chinese FIT travelers do not trust ads. They trust people. A KOL with 2 million followers posting a generic brand clip performs worse than a KOC with 15,000 highly engaged followers posting an honest personal experience. We know the difference. We build campaigns with the right mix of reach and trust at every budget level.
What we deliver:
- KOL and KOC identification and vetting across Xiaohongshu, Douyin, and Weibo
- Campaign brief creation and creator negotiation in Mandarin
- Content review and approval with your brand guidelines
- Performance tracking: reach, saves, engagement, and booking conversion
- Long-term ambassador programs for ongoing brand presence in China
6. OTA Platform Strategy: Trip.com, Fliggy, Meituan
Trip.com (携程) commands 57% of China’s online travel market. In 2024, the company posted 53.3 billion RMB in revenue, up 20% year-on-year. Hotel bookings grew 33%. Fliggy holds 44% of the outbound FIT segment. These are the platforms where Chinese independent travelers actually book. Hotels on Ctrip with verified content and optimized listings get 40% more bookings than hotels with basic listings. A tourism business without optimized profiles on these platforms is invisible to most Chinese FIT travelers.
What we deliver:
- Listing creation and full optimization on Trip.com, Fliggy, and Meituan
- Chinese copywriting for platform descriptions, package names, and photo captions
- Review management and Mandarin response strategy
- Seasonal promotions timed to Chinese holidays: Golden Week, Spring Festival, May Day
- B2B introductions to Chinese travel agency buyers active on these platforms
7. Chinese Website and Full Localization
A Google Translate version of your website is not localization. It is noise that damages your credibility with every Chinese visitor who reads it. Real localization means simplified Chinese copy written by native speakers, pages that load inside the Great Firewall (most European hosting is slow or partially blocked in China), and payment options Chinese users actually trust: WeChat Pay and Alipay. Also: 78% of Chinese B2B buyers say they will not contact a company with no Chinese digital presence.
What we deliver:
- Full website localization into simplified Chinese by native copywriters, not translators
- China-compatible hosting setup with CDN and ICP license guidance
- Mobile-first design adapted for Chinese UX patterns
- WeChat Pay and Alipay payment gateway integration
- Ongoing Chinese content management for the site
8. E-Reputation and Review Management
Before booking a hotel, a restaurant, or a tour, Chinese travelers check reviews. Not on TripAdvisor. On Ctrip. On Dazhongdianping (大众点评, 500 million users). On Xiaohongshu. One unanswered negative review in Chinese costs you dozens of bookings per month. Hotels on Ctrip with actively managed reviews get 40% more bookings than those that ignore the platform.
What we deliver:
- Daily monitoring of Chinese review platforms: Ctrip, Dazhongdianping, Xiaohongshu
- Mandarin response strategy for all reviews, positive and negative
- Negative review mitigation and reputation recovery campaigns
- Positive review generation targeting satisfied Chinese guests
- Monthly reputation health report with sentiment analysis
Who We Work With
We work with tourism businesses that are serious about the Chinese market and ready to invest in the right channels. Our clients include:
- Hotels and resorts: 4 and 5 star properties, boutique hotels, resort groups
- Tour operators and destination management companies (DMCs)
- Tourism boards and national tourist offices
- Museums, cultural heritage sites, and experience providers
- Cruise lines and luxury travel brands
- Ski resorts, golf courses, and outdoor destinations
Services at a Glance
| Service | Platform | Key Outcome |
|---|---|---|
| Social Media Management | Xiaohongshu, Douyin, WeChat, Weibo | 40% more inquiries in 3 months |
| KOL / KOC Campaigns | Xiaohongshu, Douyin | 2x follower growth in 6 weeks |
| OTA Optimization | Trip.com, Fliggy, Meituan | 40% more bookings vs. basic listing |
| Baidu SEO & SEM | Baidu | Page 1 rankings for key Chinese search terms |
| WeChat Ecosystem | 30-40% lower OTA commission dependency | |
| Chinese Website | China-hosted | 3-5x better conversion vs. translated site |
| E-Reputation | Dazhongdianping, Ctrip | Managed presence, fewer lost bookings |
We are based in Shanghai. Our team works on Chinese platforms every single day. We are not a Western agency figuring out China from a distance. We are a China-based agency that speaks your language and knows the Chinese traveler from the inside.
Also read: our digital agency approach for Chinese tourism and hotel marketing services for China.
Ready to Attract Chinese Tourists?
Tell us about your project. We will come back to you within 24 hours with a straight assessment of your current Chinese market presence and where the real opportunities are for your business. No pitch deck. Just honest advice.