Hotel Marketing Agency in China: Attract Chinese Guests
Cost-efficient Solution to Promote your Hotel in China
Contact usOur Services to Promote Your Hotel in China
Online Platforms
Make your hotel be present on each online platform and build a strong customer base.
Online Reputation
Management of the image of your hotel and answers to the questions asked by the users on the forums.
Baidu SEO & SEM
Boost your website results on the biggest search engine of China.
Content Creation
Create various and original campaigns fitting your brand DNA for the Chinese market.
Social Media
Keep up with your customer base and target new ones thanks to the power of community.
Follow-up & Reports
We will send you a detailed report every month and an analysis of the results.
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Case Study: InterContinental Resorts, Southeast Asia
Objective: qualified Chinese traveler inquiries for resort properties in Southeast Asia, at a cost that beats OTA commissions. We built a Chinese-hosted landing funnel, ran Baidu SEM on high-intent resort searches and retargeted through WeChat. Result: an average cost per qualified lead of 30 RMB, about 4 USD, sustained across two seasons. As the client’s marketing director put it: “We assumed Chinese guests would come through the OTAs or not at all. The direct funnel changed the economics of the whole Chinese segment for us.”
More About Our Marketing Services for Hotels
Website and Search Engine Optimization
Chinese travelers search for hotels on Baidu, which holds 65% of China’s mobile search market. We build Chinese-language pages that load fast inside China (hosting or CDN in China or Hong Kong), optimize them for the search terms your guests actually use, and run Baidu SEM campaigns during peak booking seasons: Golden Week, Spring Festival and summer holidays. A properly localized Chinese page converts 3 to 5 times better than a translated one. We also make sure your hotel appears when travelers search your name after seeing it on social media: that verification search is where many bookings are won or lost.
Online Booking Platforms
Trip.com (Ctrip) carries 57% of China’s OTA market, and Fliggy covers a large share of independent outbound travelers. We create and optimize your listings: the right Chinese keywords, native descriptions, professional photo selection, competitive rate positioning and review management that keeps your score high. Hotels with fully optimized Trip.com listings typically see around 40% more bookings within 90 days. We also connect your WeChat Mini Program for direct bookings, which cuts acquisition costs by about 45% compared to OTA commissions.
Online PR
Chinese travelers trust what Chinese media and creators say about your hotel, not your brochure. We place your property in Chinese travel media, run seeding campaigns with travel KOCs on Xiaohongshu, and coordinate Douyin creator videos that show your rooms, pool and breakfast through Chinese eyes. Interest-first content wins in 2026: the exact viewpoint, the exact dish, the moment worth posting.
E-Reputation
Before booking, Chinese travelers check your reviews on Dazhongdianping, Trip.com and Xiaohongshu. We manage your listings, answer every review in Mandarin within 24 hours, and run review generation programs with your satisfied guests. One well-handled negative review visibly improves conversion for every Chinese traveler who reads it afterward. Reputation is often the cheapest booking lever a hotel has.
Why Hotels Looking at China Should choose our Services?
- Image promoting tools and visibility
- Place brands on pages of Baidu
- Connect brands to key opinion leaders
- Provide brands with effective online hotel booking platforms
- Provide content that can give users a great experience
- Promote brands on a social platform like Weibo
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Promote your Hotel in China: Frequently Asked Questions
What are Dianping and Meituan?
Dazhong Dianping or 大众 点评 can be translated literally by “public opinion” or “opinion of the people”. As the name suggests, the site allows members to provide advice on services including all physical facilities such as cinemas, spas, karaoke, hotels, etc. The website’s priority is to highlight the hospitality establishments. The website also offers discounted rates of interest on the services offered. The platform has over 140 million users and 40 million reviews. For hotels and other private businesses wishing to use it as a promotional tool, Dianping offers some free features like creating a page with the addition of small pictures on the platform. With the Premium option, HOTEL can post its services on the website and get other benefits. The site also features restaurants’ home delivery services in exchange for a commission. For some time, the platform Tencent is working with the group, allowing them to offer a simpler use to their users. As for Meituan, it offers the same functions as Dazhong Dianping.
How can my Hotel get a good reputation?
Word-of-mouth in China online is very important to the reputation of your hotel. There are several ways to build a positive reputation.
Build and animate a loyal community. Social networks will allow you to build your community and loyalty. While WeChat is the most used social network, Weibo can also allow you to gain a reputation and retain new subscribers. This works like a microblog with a limited number of characters. Forums and blogs can also help you gain a reputation.
Use external sources. Relations presses and specialized blogs in food and drinks are very important to have better visibility and reputation positive online. The Chinese will trust a hotel that has been recommended by an online newspaper
How to make my customers satisfied of my Hotel?
Chinese guests notice three things first: whether payment works in their apps, whether information exists in their language, and whether the hotel understands their habits. Accept Alipay and WeChat Pay at the desk. Provide a Chinese-language welcome message on WeChat before arrival, translated menus and signage, and hot water for tea in the room. Breakfast matters: adding congee or noodles costs little and gets photographed and posted.
Train your front desk on the basics: fast group check-ins, patience with translation apps, and clear instructions in Simplified Chinese for wifi and breakfast hours. A satisfied Chinese guest is your best marketing channel, because they share their stay on Xiaohongshu and Douyin with their friends and followers. That earned content keeps bringing new guests for months after checkout.
How long before my hotel sees Chinese bookings?
With an existing Trip.com listing to optimize, the first uplift usually shows within 90 days. Building a presence from zero (listing, Xiaohongshu account, reviews) takes 3 to 6 months before bookings become regular. Reputation compounds after that: each season starts from a higher base. Anyone promising bookings in the first week is selling you something that will not happen.
Ask us for a free China visibility audit: we check what Chinese travelers currently find when they search for your property on Trip.com, Xiaohongshu, Baidu and Dazhongdianping, and tell you exactly what to fix first.