Chinese Tourism Marketing Blog
Smart Strategies For Esports Marketing in China
Esports is a booming global industry where skilled video gamers play competitively. In the same way that traditional sports have competitions in football, basketball, and volleyball, esports encompasses competitions across a variety of video games. Contrary to common...
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Chinese Tourists in Morocco: Opportunities for Travel Professionals
Tourism is a pillar industry of Morocco. More than 5 million tourists visited Morocco in the first half of 2018, an increase of 10% compared to the same period in 2017, the country’s Tourism Observatory stated. The government hopes to make Morocco one of the top 20...
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WeChat mini-programs have been taking China’s ecommerce industry by storm.
WeChat is the first information channel and means of communication preferred by the Chinese. With this application, you can do almost anything. 94% of Chinese users who have WeChat use it every day. They visit it on average 10 times a day. They can send messages and...
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Egypt, the favourite African destination for Chinese tourists
Egypt and China have always maintained good relation. Since the late 1970s, Egypt and China have been on a steady path of economic and political rapprochement. As traditional allies withdraw, Beijing is engaging in a "global strategic partnership" with Egypt. By...
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Chinese tourists in Algeria, (the secrets to attract them)
Chinese outbound tourism has been steadily increasing, In 2018 alone approximately 80 million Chinese citizens traveled overseas, and this number is expected reach 100 million by 2021. If Chinese outbound tourism reached these levels it would equal nearly 40% of the...
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+ 50% more Chinese tourists in Africa (and how to take advantage?)
Africa is a new final destination with growing appeal for experienced Chinese travelers seeking in-depth, luxury, personalized and independent travel. In this article, we will show you how to " how to attract Chinese tourists in Africa? Chinese OTA Ctrip reported a...
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How Brands can Appeal to the Affluent Chinese Travelers?
Chinese tourism is increasingly interesting in terms of numbers and turnover. A growing trend that is always double-digit and constant. China has long been the first country in the world for outbound tourism. And according to the World Travel Organization, in 2020...
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How to Promote Theme Park among Chinese Travelers?
With increasing entertainment spending, theme parks receive more attention from Chinese consumers when they want to go to new destinations. In fact, the new research Mintel reveals that the theme park will have a dynamic growth over the next five years in China,...
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Key Features of China’s tourism in 2019
In 2019, they will be more and more those who will see the journey as a true means of personal fulfillment. The choices relating to travel will be full of meaning since it will tend increasingly to give a real purpose to their wanderings around the world. According to...
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5 Digital Trends about the Chinese Tourism Market
Chinese tourists especially young-independent travelers, are known for thoroughly planning their trips in advance. Much of this pre-trip homework starts 1-2 months before departure and is happening online. According to Hotels.com, Chinese tourists spend 12 days...
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Eco-tourism is booming in China
2018 was declared by the United Nations "International Year of Sustainable Tourism for Development" and this new research highlights the positive signals from both the structures and the travelers, more and more attentive to respect for the environment. 65% of...
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Agri-Tourism is the new Chinese trend
Started quietly now about thirty years ago, now the farm is elbowing its way through the various offers of accommodation and hotels for holidays. Because the formula that, in fact, brings together the desire to stay in the middle of nature but in an environment of...
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How Russian can Win Chinese travelers’ heart?
With a rapid rise of interest in Russian tourism among Chinese travelers, Russia becomes one of popular Chinese destination. According to certain statistics, there were 0.9 million Chinese people having a tour in Russia with visa free. In 2015, approximately 100...
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Trips Festival is a promising niche market for Chinese travelers
There were 160 million trips abroad in 2018, but the development of Chinese tourism is not just about numbers: the Chinese tourist is no longer the one we were used to, just a short time ago. And even if the stereotype "group travel, racing at low prices, visits to...
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Destination Hotel Promotion in China
According to the estimates of the United Nations World Tourism Organization, Chinese tourists have become the main big spenders internationally, following the considerable increase in Chinese travel abroad and the expansion of the middle class. These data should spark...
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