MARKETING TO CHINA AGENCY
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Step-by-step guide to attracting Chinese tourists in 2026: the right platforms, agency case studies, lessons learned, and what actually works after 10 years running campaigns in Shanghai.
KOL campaigns in Chinese tourism fail for four predictable reasons: wrong tier, wrong niche, one post only, and no follow-up content. Here is what goes wrong and how to fix it.
Here is the secret I promised you in the original title of this article, back in 2017. Chinese tourists are the most valuable international visitor segment in the world. They travel in higher numbers, spend more per trip, and influence each other’s travel decisions through social media more powerfully than any other nationality. And in…
Why a China-based agency gets better results for tourism marketing than a Western-based ‘China specialist.’ Real data, three client cases, and what to ask any agency before you hire them.
Most hotel WeChat accounts fail for the same structural reasons: wrong account type, broken menus, machine translation. Here is how to diagnose and fix a WeChat account that is not producing results.
Italy keeps proving the skeptics wrong. After every geopolitical wobble, every travel advisory, every economic downturn in China, Chinese tourists keep coming back to Italy. Because Italy is Italy. In 2025, Chinese visitors ranked France, Italy, and Germany as the three most popular European destinations. Italy’s combination of art history, food culture, fashion, and Roman…
Complete Xiaohongshu guide for UK businesses in 2026. Account types, verification steps, brand strategy, e-commerce integration, and three real client cases from a London skincare brand, Scottish distillery, and Manchester outdoor gear brand.
Douyin drives awareness. Xiaohongshu converts research into bookings. Here is how to decide which platform your tourism business should start with, based on destination awareness and team capacity.
Australia and China have a complicated relationship. The diplomatic tensions of 2020 to 2023 hit Australian tourism from China hard. But the market is back, and it is back with a different profile than before. Chinese visitors to Australia in 2025 are younger, more independent, and more digitally sophisticated than the group-tour era. They book…