Douyin is the TV of Chinese People. They spend hours everyday on Douyin, like Tiktok in the USA or Europe for young people. We start by Case study in Destination marketing in China : Chengdu Today, I invite you to delve into the nuances of the Chinese travel industry, where a remarkable platform – Douyin…
Boasting an impressive online user base of over one billion people online, China offers endless opportunities for businesses looking to expand their global reach. In fact, China’s e-commerce revenue has grown exponentially in recent years and is expected to surpass $2 trillion by 2023. Simply consider how successful companies like Apple and Starbucks have been…
A Chinese travel agency can be a private service retailer or public government company that provides travel-related services to the public on behalf of suppliers such as activities, Trips, holiday packages, cruises, flight tickets, hotel bookings, etc. Chinese outbound travel agencies based in China Mainland have direct access to Chinese consumers and have licenses to collaborate…
The United Arab Emirates (UAE) real estate market has witnessed significant growth over the past few years, becoming a key player in attracting foreign investment. This impressive growth can be attributed to several aspects such as UAE’s political stability, legal regulations that favor investments, well-developed infrastructure, and its robust economy. The residential real estate sector…
Tourism is a major contributor to the global economy, with millions of people traveling annually. Two significant groups of travelers are Western and Chinese tourists, each with their unique cultural backgrounds and travel habits. Recognizing and comprehending the significant differences between these groups is crucial for businesses seeking to cater to them successfully. In this…
2023 is set to be a transformative year for China’s travel industry, with new trends emerging and reshaping domestic and international tourism. To better understand these shifts in consumer preferences, we turned to data sources like Qunar and Xiaohongshu. From Buddhist temple tourism to speedy getaways, from nearby overseas journeys to off-the-beaten-path adventures, there are…
The COVID-19 pandemic led to a significant decline in China’s domestic tourism as people stayed home to prevent the spread of the virus. This had a severe impact on the industry, resulting in lost revenue and job losses. Before the pandemic, the Chinese travel and tourism sector employed around 28.25 million people directly in 2019….
As a result of the pandemic, Australia’s domestic and international tourism sectors experienced a combined loss of $147 billion in expenditure. Chinese tourists are a significant source of revenue for the Australian tourism industry. Attracting them not only boosts our tourism revenue but also drives economic growth through their spending on accommodations, dining experiences, transportation…
Chinese tourists are important for global tourism. They travel a lot – 140 million in 2019 alone. Businesses need to know how they plan their trips, especially since 72% of Chinese tourists use online tools. So, businesses should use digital platforms to reach them. This blog post will explore the top channels and marketing strategies…