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China’s tourism consumption demand is strong in 2019. Chinese tourists are more and more concerned about culture, creativity, the fusion of science and technology. Outbound tourism is increasing in China. Chinese tourists spend $127.5 billion on outbound travel in 2019. The outbound tourism market in China 2024 update The foreign spending of Chinese tourists was equal to…
In this digital era, even the hotel sector had to adapt. For this reason, robots have been hired in a new Tech-hotel. The future of hotel marketing in China is digital-first, interactive, and AI-driven—and if you’re not already moving in that direction, you’re going to get left behind. Here’s where things are headed and five…
WeChat for Marketing in China in 2024. In the rapidly evolving digital landscape, effective marketing strategies for the travel and tourism industry have shifted towards a more digital and interconnected approach. The forerunner in this digital revolution is WeChat, a comprehensive mobile app developed by Tencent, encompassing messaging, social media, and mobile payment functionalities. With…
How to Attract Chinese Tourists to the United States Chinese tourism in the United States has been growing for years. However, COVID-19 and fraying Sino-American relations have caused a decrease in Chinese tourists to the US, impacting the travel industry and economy. In this blog post, we will present to you the best ways to…
Before the pandemic, the arrival numbers of Chinese tourists to Tanzania had been on the increase, with the destination receiving almost 32,000 visitors in 2018. In 2023 Tanzania targets to receive 45,000 tourists from the world’s second-largest economy and most populous nation. What are the challenges of Chinese tourism in Tanzania in 2023? Lack of Government…
One Story about China’s Branding Problem, The Chinese embassy in Washington D.C. held its once-a-year reception commemorating the 87th anniversary of your founding from the People’s Liberation Army. As usual, the event was meticulously managed. But what struck me of the most was an assortment of flyers on exhibit at the registration desk. In poorly intended typography, the titles in the flyers read: “China to…
Nothing is ever as it seems: despite Sino-Japanese tensions caused by a dispute over some uninhabited island, 29% of survey respondents from mainland China ranked Japan as their top travel destination in 2023. That is an 18% increase from previous years. With so many new openings, events, and other occurrences in Japan right now, it’s…
Unlike individualistic westerners, the Chinese are hugely influenced by the members of their society. As a result, their actions and behavior to a large extent are influenced by the people from their social group, family, business partners, peers, etc. Chinese travel not only for relaxation and fun but also to increase their social status. Traveling abroad…
When trying to attract wealthy Chinese tourists it is important that you take into account the following biases. For example, many of these people have a reputation for spending large amounts of money overseas; however, this isn’t always true because there are plenty who prefer not to spend much at all, as we will see…