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In the rapidly evolving digital landscape, effective marketing strategies for the travel and tourism industry have shifted towards a more digital and interconnected approach. The forerunner in this digital revolution is WeChat, a comprehensive mobile app developed by Tencent, encompassing messaging, social media, and mobile payment functionalities. With a user base exceeding a billion people,…
Prior to the onset of the novel coronavirus pandemic, Chinese tourists held the distinction of being the most financially lucrative group of visitors to Switzerland. According to Switzerland Tourism, these visitors were spending an impressive average of 380 Swiss francs ($425) per person per day. This high level of expenditure underscored the significant economic contribution…
How to Attract Chinese Tourists to the United States Chinese tourism in the United States has been growing for years. However, COVID-19 and fraying Sino-American relations have caused a decrease in Chinese tourists to the US, impacting the travel industry and economy. In this blog post, we will present to you the best ways to…
Before the pandemic, the arrival numbers of Chinese tourists to Tanzania had been on the increase, with the destination receiving almost 32,000 visitors in 2018. In 2023 Tanzania targets to receive 45,000 tourists from the world’s second-largest economy and most populous nation. What are the challenges of Chinese tourism in Tanzania in 2023? Lack of Government…
One Story about China’s Branding Problem, The Chinese embassy in Washington D.C. held its once-a-year reception commemorating the 87th anniversary of your founding from the People’s Liberation Army. As usual, the event was meticulously managed. But what struck me of the most was an assortment of flyers on exhibit at the registration desk. In poorly intended typography, the titles in the flyers read: “China to…
Nothing is ever as it seems: despite Sino-Japanese tensions caused by a dispute over some uninhabited island, 29% of survey respondents from mainland China ranked Japan as their top travel destination in 2023. That is an 18% increase from previous years. With so many new openings, events, and other occurrences in Japan right now, it’s…
Unlike individualistic westerners, the Chinese are hugely influenced by the members of their society. As a result, their actions and behavior to a large extent are influenced by the people from their social group, family, business partners, peers, etc. Chinese travel not only for relaxation and fun but also to increase their social status. Traveling abroad…
When trying to attract wealthy Chinese tourists it is important that you take into account the following biases. For example, many of these people have a reputation for spending large amounts of money overseas; however, this isn’t always true because there are plenty who prefer not to spend much at all, as we will see…
Do you have a wonderful product you would like to share and sell in China? But so far, all your attempts to convince distributors had fail. You have contacted thousands of dealers, importers, wholesellers, distributors and nobody sign a small purchase orders, or even reply to you. We share your pain and are supportive. Unfortunately,…