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Article for Professional When most people think about social media in China, they imagine young consumers shopping on Tmall or watching influencers on Douyin. BUT …. China’s digital landscape is not just about lifestyle brands. More and more industrial companies and factories are using social media to build credibility, find clients, and grow business opportunities…
If you have ever tried to promote a retail or travel brand in China, you already know it is a completely different digital world. Forget Instagram, Facebook, or YouTube. The Chinese online ecosystem runs on its own powerful set of platforms where people discover products, share experiences, and make purchases without ever leaving the app….
“Douyin: showing is the new selling” captures perfectly how this platform works in 2025. I am Olivier VEROT, i create this article to explain how douyin is changing Ecom Game in China… yes on Douyin, (Chiense tiktok) people don’t want a traditional sales pitch. =They want to see experiences, feel them, and imagine themselves there….
here’s a full, practical article about the “Daka 打卡” culture in China, tailored for tourism professionals and SMEs. I am Olivier VEROT and I will explain with super actionable, and written like a consultant who knows China marketing inside-out. STARTING 🙂 Understanding “Daka” Culture: How to Attract Chinese Tourists Through Photogenic Experiences Have you ever…
As China’s digital ecosystem matures, social media has become not just a marketing channel but a strategic driver of market entry, brand relevance, and consumer loyalty. For international brands—whether entering the market or scaling—choosing the right agency partner is critical to success in a landscape defined by speed, localization, and platform complexity. Below is a…
Navigating the world of Chinese travel influencers can seem overwhelming, right? Don’t worry, you’re not alone. I’ve spent countless hours researching and connecting with these inspiring trendsetters to compile a comprehensive list just for you. This blog is your all-access pass into the thrilling lives of China’s most influential travelers across different platforms like Weibo,…
10 Key Marketing Developments in China (May 21, 2025) Read more Older news Louis Vuitton selects TNT as brand ambassador Louis Vuitton has named TNT, a group of Chinese boys also known as Teens in Times, as brand ambassadors. The campaign video was released to warm up for the spring 2023 men’s fashion show. This…
(2024 update) Navigating the Chinese tourist market can feel like a trek through uncharted territory. Chinese people have a different culture, different traveling habits, and shopping behaviors, and above all, they expect other factors that you might not consider. So how to effectively attract Chinese consumers to your destination? This blog post is packed full…
Why “Tourism Boost = Property Investment” with Chinese People Trends & Opportunities Explained 🌏🏠💰 1. Tourism Fuels Interest in Real Estate Abroad When Chinese tourists visit foreign destinations, they: ✅ If they love the city, they want a piece of it—literally. 2. Buying Overseas Property = Wealth Symbol + Plan B In Chinese culture, owning…