MARKETING TO CHINA AGENCY
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Chinese travelers are the world’s highest-spending duty-free customer segment. Airports that design their experience for Chinese passengers see measurable revenue gains. Here is exactly what that design requires.
Chinese tourists have returned to Thailand as the country’s top visitor nationality. But the mix has changed dramatically from pre-COVID. Here is what the new Chinese visitor wants and how Thai operators can deliver it.
Cuba and China share a 60-year diplomatic relationship. Classic cars, revolutionary history, and Caribbean beaches give Cuba extraordinary appeal for Chinese travelers. Here is why arrival numbers fall short of potential — and how to fix that.
Cambodia attracts nearly 2 million Chinese visitors annually, making China its largest source market. Here is how Cambodian operators can build lasting Chinese tourism value beyond OTA dependency.
Israel grew Chinese arrivals at double-digit rates pre-COVID and the appeal is stronger than ever. Jerusalem’s history, Tel Aviv’s startup culture, and the Dead Sea deliver an experience Chinese travelers cannot find anywhere else.
Chinese travelers are discovering Sarajevo and Mostar through word-of-mouth, with almost no marketing investment from BiH. Here is how the destination can take control of that story and grow the pipeline.
The Venice Lido offers everything the main island has lost — space, calm, Art Deco architecture, and the Film Festival. Here is why this beautiful Italian destination needs a dedicated Chinese marketing strategy.
Nepal attracts 180,000 Chinese visitors annually and that number is accelerating. With Buddhist pilgrimage sites, Everest Base Camp, and visa-on-arrival entry, the destination is built for Chinese travelers — it just has not been marketed to them properly.
Phuket rebuilt its Chinese tourism model after COVID, moving from zero-dollar group tours to a healthier mix of FIT and luxury Chinese visitors. Here is how that shift happened and what it means for operators.