10 Trends about the Chinese Tourism Market (2025)
10 trends in the Chinese outbound travel market, synthesized from recent domestic reports and translated into English: Key Insight: The market is bifurcating between budget-conscious group travelers and premium/independent explorers, with technology and cultural relevance (e.g., Chinese-friendly services) becoming critical differentiators. In 2025, “Oversea TRAVEL” is a buzz word for Chinese people. The magic word that…