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With the rise of social media, celebrity culture, and free independent young travelers, influencers have become a significant factor in shaping travel decisions worldwide. In China, travel KOLs hold enormous sway over the opinions and preferences of their followers, particularly millennials and Generation Z. This post will explore the various ways that Chinese celebrities and…
When trying to attract wealthy Chinese tourists it is important that you take into account the following biases. For example, many of these people have a reputation for spending large amounts of money overseas; however, this isn’t always true because there are plenty who prefer not to spend much at all, as we will see…
Compared to their Western counterparts, the Chinese, particularly the younger generations, are avid photographers. This passion has resulted in the proliferation of photo studios in China, creating a $474 million business by 2021. This is due to the popularity of résumé images among job seekers, selfies for entertainment, and staged photos to capture unique occasions….
Despite the effects of COVID-19, China’s e-commerce business models continued to thrive in the first half of 2022. In the last six months, over sixty million live-streaming promotions were held on e-commerce platforms closely monitored by the Ministry of Commerce, the ministry reported at a press conference on Thursday. These live-streaming promotions, which covered over…
Two of China’s most popular social media platforms have announced that they will begin displaying the names of marketing agencies on influencers’ profile pages after the country’s internet watchdog accused these service providers of spreading false values. They stated that Twitter-like microblogging platform Weibo and short video app Douyin, the Chinese sibling of TikTok, have…
Mistake that cost a lot for the german car manufacturer Audi and its agency M&C Saatchi. The story Audi, a German luxury car manufacturer, was recently criticized on Chinese social media because of its latest advertisement featuring Andy Lau, a veteran Hong Kong actor. The ad appears to be a rip-off of a video made…
Eileen Gu reportedly has made $42 million in endorsements in the last year, a shocking revelation that justifies her controversial trip to China. She could have been America’s next Olympic darling. A stunning 18-year old skier signed with Victoria’s Secret. She plans to attend Stanford after she competes in Beijing for gold. Controversial Move, Road…
China fines influencers, the governement is attaking the queen of KOL Weiya, Huang Wei (also known as Viya) Common prosperity In China The priority is to “Common prosperity In China”, the wealthy and famous are interested in paying their taxes in the right form. Viya, 36, was sentenced to 1.34 billion yuan (186 millions euros)…
The market for virtual influencers in China is only a small part of the larger 100 million RMB KOL marketplace. However, it has great potential. According to iQiyi research, 64% Chinese 14-24 year-olds viewed virtual idols in 2021. KOL marketing meets Augmented Reality Technology: Virtual Influencers in ChinaThere are many types of virtual influencers in…