The Hard Truth About the Chinese Market: Most of You Are Not Ready
78% of international tourism brands have no Chinese social media presence. 89% quit before month 4. The market rewards patience. You offer neither.
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How to sell travel accessories in China?
China’s travel accessories market is large, growing, and poorly understood by Western brands. Chinese travelers spend significant money on what they carry, wear, and use when they travel. Luggage, neck pillows, travel organizers, portable chargers, compression packing cubes, hiking gear, water bottles. These are not afterthought purchases. They are researched carefully, bought from trusted sources,…
China online travel market
Trip.com generated 53.3 billion RMB in revenue in 2024, up 20% year on year. Fliggy controls 44.3% of the FIT outbound booking market. Mafengwo is where 300 million Chinese travelers research and plan their trips. The Chinese online travel market is not just large. It is the most sophisticated OTA ecosystem on the planet, and…
10 Things Every Tourism Marketer Needs to Know About the Chinese Market in 2026
Ten tips from someone who has been doing this since before WeChat existed. These are not theoretical. Every single one comes from watching tourism brands succeed or fail in the Chinese market over 15 years. 1. The Chinese Market Is Not One Market Tier 1 cities (Beijing, Shanghai, Guangzhou, Shenzhen) produce travelers with different budgets,…
How to Accept Alipay and WeChat Pay in 2026 (With Instant Tax Refund)
Ten years ago at CITS, I used to tell hotel partners: give the Chinese guest a good room, a good breakfast, and don’t worry about payment, the tour leader handles the cash. That world is gone. Today the guest pays for herself, on her phone, and she decides where to spend before she even lands….
China’s Gen Z Traveler: Inside the New Majority of Chinese Outbound Tourism
Last month I sat with my nephew, twenty-three years old, fresh out of university in Hangzhou. He showed me his phone. Forty-one photos from four days in Osaka. Solo trip, first time out of China, booked on his own with no travel agent, no tour group, no parents involved. He planned the whole thing from…
What Chinese Tourists Think of Your Negative Reviews (They Read Every One)
Chinese travelers read your negative reviews carefully and sort by lowest rating first. An unanswered 1-star review is a public test you are failing in silence. Here is how to respond well and what it actually does to your booking rate.
The 14 Apps Chinese Tourists Use When They Travel (And What It Means for Your Business)
A Chinese tourist in Paris uses 14 different apps during a five-day trip. Not all at once. But each one serves a specific function that another app cannot replace. Understanding which apps Chinese tourists use, and when, tells you everything about how to reach them at each stage of their journey. This is not just…
The rise of digital nomad in China
Chinese digital nomads stay longer, spend more, and generate more organic content than any other traveler segment. Destinations that get this right see genuine community growth. Here is how to attract them, with real campaign results and what we got wrong at first.