No Localization. No Social Media. No Results. The Amateur’s Guide to China.
91% of Chinese users detect machine translation. 78% won’t contact a brand with no Chinese digital presence. Your Google Translate website is costing you millions.
MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Why Chinese Tourists Don’t Call : They Chat (What That Means for Your Business)
96% of Chinese tourist communication with travel partners happens via WeChat text, not phone calls. If your business is not set up to receive and respond to WeChat messages quickly, you are losing bookings you never knew you had.
New Regulations on Chinese KOL(Influencers)
China fined its top KOL 1.34 billion yuan for tax evasion and rewrote the rules for influencer marketing. The 2026 KOL market is smaller, more professional, and actually more reliable for brands. Here is how the regulations work, what we got wrong before, and how to run compliant campaigns that deliver results.
Chinese Tourist Photography Culture: How Tourism Businesses Can Use It
68% of Chinese travelers say a destination’s Chinese social media presence influenced where they went. Here is how to use 打卡 (daka) photo culture to build organic reach and real bookings.
The 5 Most Common Mistakes in Chinese Tourism Marketing
After 10 years managing Chinese tourism campaigns, the same five mistakes show up repeatedly. Here is what they are, why they happen, and how to avoid them before they cost you.
How We Fixed a Failing Xiaohongshu Account for a European Resort
A European mountain resort had 180 RED followers after 7 months of posting. Here is the full account of what was wrong, how we rebuilt the strategy, and what the results looked like at 90 days.
How to Build a Chinese Social Media Presence Without an Agency
In-house Chinese social media management is possible for tourism properties if the scope is right and the commitment is real. Here is what works, what doesn’t, and how to start with one platform.
KOL | social media | tourism
Why Your Chinese KOL Campaign Didn’t Work
KOL campaigns in Chinese tourism fail for four predictable reasons: wrong tier, wrong niche, one post only, and no follow-up content. Here is what goes wrong and how to fix it.
Why Your Hotel WeChat Account Gets No Results (And What to Fix)
Most hotel WeChat accounts fail for the same structural reasons: wrong account type, broken menus, machine translation. Here is how to diagnose and fix a WeChat account that is not producing results.