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Let’s talk China vs UK in plain language, then we’ll get practical for UK brands looking at China. I am Olivier VEROT, founder of GMA (not a Native Speaker sorry in advance for mistakes) 1. China’s Growth vs the UK’s Growth (2025 context) China:China is still growing faster than most major economies. Recent data shows…
If you still think Chinese tourists are coming just because you printed a brochure in Mandarin, think again. The new generation of Chinese travelers is digital-first, picky, and driven by emotion not discounts. by Marcus Zhan, Managing Director of GMA… I’ve worked with tourism business in China for years, and I’ll say it straight:” if…
New regulation, english tutoring crackdown, cold war with the USA, new priorities for Chinese parents …. what is the future of english eductaion in China? Olivier Verot here, the guy behind Gentlemen Marketing Agency (GMA), where we’ve been slaying the game in China’s digital jungle for over a decade. From e-commerce hustle to lead-gen wizardry,…
Article for Professional When most people think about social media in China, they imagine young consumers shopping on Tmall or watching influencers on Douyin. BUT …. China’s digital landscape is not just about lifestyle brands. More and more industrial companies and factories are using social media to build credibility, find clients, and grow business opportunities…
If you have ever tried to promote a retail or travel brand in China, you already know it is a completely different digital world. Forget Instagram, Facebook, or YouTube. The Chinese online ecosystem runs on its own powerful set of platforms where people discover products, share experiences, and make purchases without ever leaving the app….
“Douyin: showing is the new selling” captures perfectly how this platform works in 2025. I am Olivier VEROT, i create this article to explain how douyin is changing Ecom Game in China… yes on Douyin, (Chiense tiktok) people don’t want a traditional sales pitch. =They want to see experiences, feel them, and imagine themselves there….
China’s property market is in a deep slump, so real estate companies have come up with some strange ways to attract buyers. Due of the severe downturn in China’s real estate industry, real estate companies have devised a peculiar marketing plan to attract homebuyers. China’s real estate developers have begun accepting watermelons and other agricultural…
here’s a full, practical article about the “Daka 打卡” culture in China, tailored for tourism professionals and SMEs. I am Olivier VEROT and I will explain with super actionable, and written like a consultant who knows China marketing inside-out. STARTING 🙂 Understanding “Daka” Culture: How to Attract Chinese Tourists Through Photogenic Experiences Have you ever…
Have you noticed how much Golden Week drives travel demand? Every year, millions of Chinese tourists take advantage of the week-long National Day holiday to travel, both inside China and abroad. For tourism businesses, it’s one of the best opportunities of the year to attract Chinese guests. So, where do they go in 2025? Let’s…