China’s Tourism Boom: Preparing for Lunar New Year Travel Surge
As the Chinese New Year approaches, China tourist destinations and businesses are gearing up for an influx of visitors by introducing discounts and improving services.
Scenic spots across various regions, from snowy mountains to sunny beaches, are offering ticket discounts or even free entry to attract tourists during the lucrative Spring Festival holiday. This collective effort aims to boost tourism locally and regionally, fostering economic growth. With a longer holiday period this year, China’s travel market is expected to thrive, as evidenced by a significant increase in domestic travel bookings and inbound/outbound travel orders.
- China’s tourist destinations and businesses are preparing for a surge in visitors during the Lunar New Year holiday.
- Scenic spots across various regions are offering discounts and free entry to attract tourists.
- The tourism sector is expected to thrive with a longer holiday period, as evidenced by a significant increase in travel bookings.
Holiday Discounts and Initiatives: China’s Tourism Sector Prepares for Lunar New Year
As the Lunar New Year approaches, tourist spots and businesses across China are gearing up for an influx of visitors by offering discounts and improving services.
To attract tourists during the Spring Festival holiday, many scenic spots in various regions have introduced ticket discounts or even free entry. These regions range from snowy Heilongjiang to sunny Hainan, and from coastal Fujian to inland Xinjiang.
For example, in Sichuan, policies like “buy one get one free” for entry to top-rated attractions have been implemented until March in certain areas. Similarly, in Jiangsu, initiatives include free entry to famous attractions like the Humble Administrator’s Garden.
These efforts aim to boost tourism locally and regionally, creating economic benefits. With the longer holiday, China’s travel market is expected to thrive.
Data from Ctrip shows a significant increase in domestic travel bookings, while inbound and outbound travel orders have also risen sharply. The National Immigration Administration estimates a substantial increase in passenger trips compared to last year, reaching pre-pandemic levels.
Businesses in the tourism industry are adapting to meet travelers’ changing preferences, with a focus on activities like winter sports and wellness retreats.
Overall, companies are gearing up for increased travel demand, ensuring a smooth experience for customers during the holiday period.
Spring Festival Travel: China’s Tourist Destinations Gear Up for Holiday Rush
- Domestic Travel Boom: Domestic travel within China continues to surge, with data from Ctrip showing a year-on-year growth of over seven times in domestic trip bookings in 2024.
- International Travel Rebound: Despite challenges, outbound travel orders from China have experienced a notable increase of more than 10 times in 2024 compared to the previous year, indicating a rebound in international travel.
- Projected Passenger Trips: The National Immigration Administration estimates that the Chinese mainland will witness a daily average of 1.8 million inbound and outbound passenger trips during the Spring Festival holiday in 2024, marking an increase of approximately 3.3 times compared to the previous year.
- Return to Pre-Pandemic Levels: The surge in travel during the Spring Festival holiday in 2024 is expected to bring passenger trip numbers back to the pre-pandemic levels seen in 2019, according to estimates by the National Immigration Administration.
- Travel Trends: Industry observers note a dual trend in Chinese tourism preferences in 2024, with a surge in winter sports activities domestically and a growing interest in wellness retreats internationally, reflecting evolving travel preferences among Chinese tourists.
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