900,000 international tourists visited Cameroon in 2015
Tourism in Cameroon
Tourism in Cameroon is a growing industry. Since the 1970s, the government of Cameroon has developed the tourism industry by creating a ministry of tourism and by encouraging investment by airlines, hotels, and travel agencies. “All of Africa in a single Country”, Cameroon is described as “Africa in miniature”, through its diversity of climate, culture, and geography.
Cameroon’s wildlife attracts both safari-goers and big-game hunters, as Cameroon is home to many of Africa’s iconic animals: lions, cheetahs, chimpanzees, elephants, giraffes, gorillas, hippopotami, and rhinoceroses. The country is not only rich in wildlife and flora ;but also with more than 200 ethnic groups living under one flag and with over 230 local languages complementing the English and French speaking regions.
Cameroon counts nearly 830 tourist sites and eco-tourism has a high growth potential. Indeed, the country is richly endowed with wildlife reserves and lush landscapes.
2019, year of tourism in Cameroon
During Cameroonian President Paul Biya’s official visit to China in July 2011, a Memorandum of Understanding (MOU) between China and Cameroon was signed, opening up group travel possibilities for Chinese tourists going to the “Africa in miniature”.
For most Chinese, when talking about Cameroon, they see the world-class soccer players. This is one of reasons why, Chinese tourists are really appreciated visit Cameroon. Cameroon is not just a soccer nation but, it’s also a beautiful country with a wonderful landscape.
Chinese tourist who really seek an unique experience, easily find the joy of living freely and happily in Cameroon as many of them are already doing there.
Food restaurants and hotels are building to respond of the need of every class of tourists. Actually, some hotels employ the staff who can speak Chinese language in order to make them feel more comfortable.
For climate, it is almost agreeable for tourism, except during the rainy time. Tourist life is better in the country with the globalization to improve Cameroon’s tourist areas. Cameroon plans to launch direct flight service to China
Chinese restaurants and groups are becoming so popular in major cities so Chinese tourists can find themselves.
One the biggest upcoming event in Cameroon by 2019 is the Africa Cup of Nations and the Cameroon Tourism authority expect to reach more than 500.000 Chinese tourists.
It is clear for all of us; Chinese really like Cameroon and the Cameroon tourism authority must be ready to welcome them.
Now, the question is: how to attract all these Chinese tourists who want a unique experience? What is the right marketing strategy to lure Chinese tourist?
So an important decision must be taken by the local tourism agency: promoting the Cameroon destination in order to increase its renown as amazing and safe destination for Chinese travellers.
Don’t be afraid to launch in the Chinese Tourism market, if you adopt the right marketing strategy , you can win this fight. Everything is possible, just let’s do it.
This is the reason; in this article we give you the right approach to reach more and more Chinese tourists.
In order to do it, the local tourism agencies have to increase its e-reputation via the use of a wide range of online media and digital marketing trategies.
Key to sucess in the Chinese tourism market
lead generation is the key
You should probably wonder what the lead generation is?
In fact, every marketing campaign starts with relevant leads, and Lead generation refers to the process of attracting visitors to your platforms and turning them into potential customers. In this case, a lead would be for your tourist agency, a website visitor who asked for more information about your service. It could also be someone who asked a callback.
Every service can become successful when you target the right audience to promote it. The most efficient approach in order to reach this audience is to filter prospects until the most relevant remain which will turn into conversions.
Through all these leads you have access to their personal information such as email address, name, phone number or even address. Then, with all their information you can contact them and develop a strong engagement.
Lead generation in China is very important if you want really know the Asian internet culture and habits (more detail click here).
It is clear, Chinese internet users trust more Chinese Website than English website.
Get more visibility in the most connected country in the world, through a Chinese Website is essential. With more than 900 million Chinese internet users, they spend more than 40% of their daily life on Internet.
Your website should respect a certain kind of “protocol” to be ensured that it will be easily found and has a nice design for the Chinese visitor.
You should also, be available for your Chinese visitors. The best would be to have a 24/24h customer service able to reply to any queries anytime.
The secret: Baidu SEO
I know for a lot of Cameroonians, they never mind about Baidu, because they used to use Google. Sorry! But all the western search engines such as Google are not allowed by the China Great Firewall’’. So the only issue is BAIDU.
Yes! Baidu is the most popular search engine in China with 80% market share. Then, if you want to be present on the most popular digital platforms in China, you have to use Baidu.
Search Engine Optimization (SEO) is seen as the best method in order to generate traffic and leads. This strategy will allow your website to get more visibility at the top of a search result page but it needs expertise.
You have to create a unique and authentic content for your readers. With a have good titles; be properly written with the right keywords and tags, you must easily attract for your readers.
You have to put the backlinks from some quality information websites that are also important for SEO, in order to get increase visibility to your website.
A SEO optimized website and content will enable your website to be trustworthy and reliable (more about Baidu SEO read). Finally, you can use PPC (pay-per-click) which is the fact of paying to rank higher on a set of keywords.
your asset: Online Reputation
A reputation can’t just affect your personal life, but also you company image, and in China reputation mean a lot. A good reputation about a travel agency and services is very important for Chinese decision. So it is crucial to always keep a good reputation whatever happens around you. Online reputation management is not just a way to manage a damage by erasing the bad contents in the web but it also take your business to high level if done at an early stage and properly.
Bad contents have the power to influence customers ‘decision and pushing down your travel agency image and you could lose your integrity and credibility among Chinese tourist. In the age of the internet where Chinese consume is connected and they c information about anything and can get all the information that they need, through what people said about your agency and listen to the conversation.
For developing a strong presence, you need to make sure your potential lead in China won’t find any negative reviews and opinions about your product or company.
As all western countries, Cameroon is a big fan to Social media such as Facebook, Whatsapp, and Twitter…
In China is totally different, because 99% of the western social medias such as Facebook, Twitter, Snapchat, WhatsApp are blocked by the ‘’great China Firewall’’. Cameroon’s local agency have to understand that and start to build a new strategy around the most popular Chinese social media such as Wechat, Weibo, Qzone, QQ and Ren Ren.(more detail read)
WeChat is a Chinese version of Facebook. It is an audio/text instant messaging app which offers special features such as wechat account for brand, Wechat pay, buy taxi, book reservation…There are more than 800 million active users all around the world.
Weibo is a micro blogging platform just like Twitter. They have more than 550 million active users. If you want to truly connect with Chinese customers you have to be present on WeChat and Weibo. You can create on both platforms an official account which will offer you special features.
On all these social media, you can send push notifications to your followers and share valuable content in text, video or images. In order to create leads, you have to publish unique and interesting content that will push Chinese social media users to share, comment or like. Engage them and some of them may just be leads for your travel agency.
Now you know the important asset to attract Chinese tourists, but the fact is you can’t apply all these things alone. Trust me; you really need a good digital marketing agency, which have a right expertise and Chine market experience to help you to enter in the Chinese tourism market. This is what we are working for.
Chinese tourism market is very competitive and you have to think in term of money and marketing strategy. Don’t be afraid to invest in this market because the ROI (Return of Investment) will be huge. Chinese tourist is the “king” of outbound tourism, every country want to lure them, so doesn’t be late, the decision is now.
Gentlemen Marketing Agency
GMA is a digital marketing agency just made for you. We think with you.
GMA is a digital marking agency based in Shanghai, Beijing, and Shenzhen with seven years of experience in the China market.
Thanks to our international team composed by nearly 40 experts, we are you best solution to attract more and more Chinese Travelers.
We used to work with international brand; tourist agency over the world like Objectif France, Jacada Travel, Luxury Beach House Maldives… can be testified about our service and the result in their agency.
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