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How to Attract Chinese Tourists in Tanzania ?

The number of tourists visiting Tanzania rose 10.4 percent in the 10 months to October compared with the same period last year.

  •  1,284,279 tourist arrivals in 2016 compared to 1,137,182 tourists in 2015
  • Chinese tourists increased by almost 63% in 2016 compared to 2015
  • 34,000 China’s tourists visited Tanzania in 2016

Tourism in Tanzania


Tanzania is a beautiful country with plenty tourist attractions. Practically, 38% of the country is set aside in protected areas for conservation. There are 16 national parks, 29 game reserves, 40 controlled conservation areas and marine parks. Tanzania is also home to Mount Kilimanjaro, the highest point in Africa.

Tanzania has the most famous national parks in Africa and the spectacular Mount Kilimanjaro rising above the Serengeti.

Safari : Chinese Are searching for Adventure

Chinese tourists tanzania

Nice advertising of Jumbo Tanzania


Most Chinese tourists find themselves visiting Dar es Salaam and heading out on safaris and various wildlife viewing adventures. For those who want to take a break and spend some time tanning on the sun, and enjoy the beautiful beaches of Zanzibar. Morever, Mafia and Pemba islands are also a fabulous natural wonder, one most appreciated by the scuba divers and snorkelers who come here from around the world to experience the coral gardens, colorful fish, and crystal clear waters.

Moreover, Mafia and Pemba islands are also a fabulous natural wonder, one most appreciated by the scuba divers and snorkelers who come here from around the world to experience the coral gardens, colorful fish, and crystal clear waters.


The most frequented attractions in Tanzania are:   Mount Kilimanjaro National Park is home to Africa’s highest mountain, peak, following by Serengeti National Park, Zanzibar Beaches, Ngorongoro Conservation Area, Lake Manyara National Park and Mafia Island.

Tanzania Tourist Arrivals Increase by 12.9% in 2016 to Reach 1,28 M


Chinese tourists are seeking more and more adventures, so they decide to travel to Africa. Tanzania is a part of the most popular country visited by Chinese.

the Pavilion Theatre in Tanzania has been visited by much Chinese, curious to know about Tanzania’s culture.

Chinese tourists are looking for new destinations and adventures.This is the right timing for another destination for Chinese tourists since many are tired the neighboring tourist destinations

So there were challenges to be addressed which would help boost the number of Chinese tourists to Tanzania, the big one being lack of a direct flight between Dar es Salaam and Beijing. While the number of tourists is increasing the shortage of flights to Africa safari destinations such as Tanzania makes travel difficult and cuts the number down.

The deputy director general encouraged Tanzania to do more marketing and promotion of Tanzania in China. for many Chinese tourists, East Africa and especially Tanzania is a new tourist destination that they want to visit.

Tanzania envisages increasing the number of Chinese tourists to 100,000 and 300,000 by next year and 2025



Tanzania Tourism Board, Officer Irene Mville said the leaders of Tanzania Tourism Market are America, Britain, and Germany but China is the newly emerging market, with potentials for fast growth.

China has a special relationship with Tanzania. Many tourists would prefer visiting national parks and game reserves to see live wild animals. Here in China, they are used to seeing the wild animals in museums.

The Premier suggested launching direct flights between China to Tanzania to boost tourism. He also encouraged the construction of hotels in Tanzania to increase accommodation when the tourists start visiting in large numbers.


Tanzania has encouraged Chinese investors to invest in the country, as there are many opportunities in the tourism industry.

The two parties agreed to work together and prepare a Memorandum of Understanding which will be signed in the near future as a way to maintain the good relationship between China and Tanzania as the old days of the former first presidents Julius Nyerere and Mao Zedong.

How to attract Chinese Tourists in Tanzania ?

China has promised to promote destination Tanzania in China as the way to increase the number of Chinese tourist arrivals in the country.

do you want to attract more Chinese Tourists?

first step: Leads Generation

Leads Generation is the marketing process of stimulating and capturing interest in a product or service you’re offering.

Lead generation uses digital channels with the rise of new online and social techniques.

The marketing process has changed, and company needs to find new ways to reach consumers. Instead of finding customers with mass advertising and email blasts, companies must now focus on being found and learn to build continuous relationships with consumers.

 Chinese Website (because Chinese do not search in English)

More than 750 million internet users in mainland China only makes it the most connected countries in the world. Chinese netizens spend 40% of their dailylife on Internet; it means a Chinese website is the best way to reach these people.

Once created, the website must follow a kind of protocol in order to be easily found by Chinese people doing a research on your company’s services.

Another important thing is to have a customer’s service available for your Chinese visitors at any time.

Baidu SEO (Because they do not use Google)

a website without traffic is a waste

Companies in Tanzania have to invest on SEO on Baidu (http://baidu.com/ )  generate more traffic. Our team of experts optimizes websites for Baidu  and the content to deliver results : Top Position on Baidu.

This is the largest Chinese search engine with 82% of the market. The digital marketing approach is different in China, different skills and techniques are required when compared to western search engines like Google. Smart SEO strategy focuses not only on improving the ranking of your website but also creating rich content for potential customers. Companies that understand this will have a big advantage because they will build up a better online image and reputation. This not only improves visibility but also leads to the Chinese having a strong level of trust in your company, this leads to results.

E-Reputation in China is important 

Why Chinese travellers should trust an agency in Tanzania ?

Because this agency has a good reputation and do not cheat tourists!

The internet is full of many storytellings and news that affects brands in one way or the other. The Chinese’s consumers are looking for company that have a good reputation and more visibility; they often create social buzz and forums to gauge the reputation of company. A tourism agency that wants to keep the Chinese as active consumers has to promote its image on the right online portals to engage Chinese interest. Social media platforms like Weibo, Wechat, Sina can be used by press campaign marketers to utilize Chinese bloggers, key opinion leaders  and influencers.

Social Media in China is different 


Social media in China is important because…. they spend 25h per week on Social Networks..

In the age of technology, more and more Chinese consumers connect online anytime, anywhere. In China, we know how to start, how to facilitate and develop these conversations among Chinese citizens. We combine Online Public Relations, Design and Viral Marketing with attractive communication methods on every Chinese platform:

Our Agency’s target:

– being renowned as a dedicated Chinese social media channel to support our clients in this field,

– To educate and explain digital works in China and demonstrate how well we know our industry.

We are on your side

  1. we are a digital marketing specialist with seven years experience in China
  2. We know how to make it work for your tourism company in China.
  3. We are developing social media projects in China every day.
  4. We guarantee you will improve your online visibility:
  • Increase your WeChat fans and Weibo followers using our high-quality social media campaigns and strategies in China.

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  1. Dear Sir / Madam,

    My name is AMANI ISMAEL, the senior director of OKAPI SAFARI LIMITED, P.O Box from Arusha – Tanzania,
    I’m dealing with tourism in East and Central Africa. I have an experience of more than ten (10) years in tourism as a professional tour guide speaking foreign languages including fluent Chinese, French, English, and Spanish. I also speak several African native languages from different countries.
    I’m kindly asking to be your business partner in the tourism activities. I need marketing for tourism in your country so that I can be receiving visitors/clients from you.
    I and my company promise to work together with you faithfully, effectively and efficiently if you give me/us a chance. We are ready to work with any business partner whether a private person, an institute, an industry or a company.
    We really appreciate and respect our clients. We mostly rely on the quality of services to our clients so that they can feel comfortable, cared and most important to us. I promise you that you won’t regret to work with us. Thanks in advance.
    Yours sincerely,
    Amani Ismael Kaninga

    Office contacts: +255 759 739 961(We Chat & WhatsApp), +255 673 333 139
    Email: info@okapisafari.com & amanikaninga@gmail.com
    Website: http://www.okapisafaris.com

      1. Imboru Tours Ltd is tourist company operating from Arusha City the hub of tourism in northern Tanzania. Attractions include Mount Kilimanjaro, Ngorongoro Crater, Serengeti Hemingway historical routes and others. We would like to link with tour operators from the Americas both North and South America and China.

  2. Hello

    I work for a tourist analytics company that’s based in LATAM
    truth is we’ve seen an increment in Chinese tourists traveling to more xotic destinations and it shows.

  3. Hello
    Wow tanzania is such a beautiful country
    after reading this im gonna definetly look into traveling over there.

  4. Hello
    Its great to see how chinese tourism has impacted positively in the world
    even in places like Tanzania.

  5. Hii

    We are a restaurant looking to boost the reach to the chinese market
    we are located in niagara falls on the Canadian side.

  6. Hello
    Tourism in Tanzania has risen in the las years and we been very happy with the results
    we offer a lot to tourists , thank you for spotlighting our beautiful country.

  7. Hello
    I was wondering how can we promote pieces like this for my countries tourism dept
    Im from Chile.

  8. Hello

    Countries like India and Indonesia could adapt and use many of the techniques applied
    by the African countries to attract more tourists.

  9. Hello
    its so interesting how many Chinese tourists are traveling to exotic places each year,
    lets see what happens after the pandemic to see how these economies flourish.

  10. Greetings
    Do you have articles about similar destinations
    to travel from China, if so I would appreciate it so much!!

  11. Hello
    I work for a small hotel in Morocco and we would like to promote our place
    to the Chinese market..

  12. Greetings

    I work for a small hotel in Medellin Colombia
    and would like to promote our site with you guys!

  13. Country like Uganda, Rwanda, and DRC Congo will attract Chinese due to the mountain gorillas in the place. you can contact us here in case of any business

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