Cuba wants to double the arrival of Chinese tourists in three years to 150 000 Chinese tourists in 2023.
China is today the largest source of outbound tourists and a potential market for Cuba
HAVANA, Nov. ninth The attractions of the island as a “protected and bona fide goal” was exhibited in China by the Cuban priest of the travel industry, who remarked on plans to expand the appearance of guests from the Asian country.
Chinese Tourism in Cuba
The Cuban specialists are intending to twofold the quantity of Chinese voyagers visiting the island in three years while offering speculation chances to the Asian nation in that area, Prensa Latina (PL) news organization revealed this Friday.
Cuba tourism attraction
The attractions of Cuba as a “bona fide and safe goal” were introduced in China by Tourism Minister Manuel Marrero, who remarked on plans to build the appearance to the goal of guests from that country.
The Cuban priest, who is on a working visit to China, partook in a limited time occasion where he additionally nitty-gritty business open doors for foreign interest in the area and sketched out the capability of the Chinese market.
Before the media, visit administrators and travel offices of the Asian goliath, the priest propelled a portion of the activities to support the appearance of Chinese vacationers to Cuba, la figure that as of late expanded impressively to reach around 50,000 out of 2018.
The attractions of the island as a “safe and authentic destination” were presented in China by the Cuban minister of tourism, who commented on plans to increase the arrival of visitors from the Asian nation.
The Cuban authorities are planning to double the number of Chinese tourists visiting the island in three years while offering investment opportunities to the Asian country in that sector, Prensa Latina (PL) news agency reported this Friday.
China Cuba Relationship
The Cuban minister, who is on a working visit to China, participated in a promotional event where he also detailed business opportunities for foreign investment in the sector and outlined the potential of the Chinese market.
Before the media, tour operators and travel agencies of the Asian giant, the minister advanced some of the actions to encourage the arrival of Chinese tourists to Cuba, a figure that in recent years increased considerably to reach about 50,000 in 2018.
To double the arrival of Chinese travellers in three years, Cuba will appoint a tourism counsellor at its embassy in Beijing in early 2020. It will open a Havanatur representation in the city of Shanghai.
Besides, the Cuban Ministry of Tourism will declare 2021 as the year of tourism exchange between China and Cuba. It will have the Asian country as a guest of honour at the island’s International Tourism Fair that same year. Marrero said they are working with the ministries of tourism of Mexico and the Dominican Republic to offer the Chinese public multi- destination tourism packages, and thus strengthen the offer.
The minister stressed that the Caribbean nation is not only a place to enjoy the sun and beach but also to learn about its culture and heritage. The exquisite experience from such a mixture of the attractions is the most loved by many tourists. Thus a lot of tourists are projected to be lured.
Despite the economic difficulties Cuba is experiencing, its tourism investment plan does not stop in its aim to consolidate this sector as one of the driving forces of its hard-hit economy.
Chinese travel agencies are interested by Cuba
For his part, Terry Jiang, president of the Chinese agency Bellotour, told PL that the interest
in Cuba by the Chinese is increasing more and more mainly because of the variety of the
offer that includes leisure but also learning about the culture and traditions of the island.
Meanwhile, Tang Haoxuan, leader of Fueta International―a commercial company with a long-standing relationship with Havana―, added that vintage cars, rum, cigars and the Cubans’ way of much attracting Chinese citizens.
A total of 49,781 Chinese tourists travelled to Cuba in 2018, exceeding this figure by more than 6,000 compared to the previous year. This made China the second-largest issuing market of visitors from Asia to the island, second only to the Philippines (73,864), according to official data.
On the other hand, in the first half of 2019, there was a slight decrease, since 23,295 Chinese visitors accounted for 98.1% of those arriving on the island in the same period the previous year.
At present, Cuba’s tourism is suffering the consequences of the recent measures of the government of Donald Trump, which further restricted the travel of Americans to the island and banned U.S. cruise ships from visiting Cuban ports.
This is why Cuba drastically reduced its forecast of foreign visitors expected in 2019, by lowering the initial plan of more than 5 million tourists―a record for the island―to only 4.3 million, and is seeking to boost emerging markets such as Russia, China and Latin America.
Ctrip (recently changed its name to Trip.com Group), the second most significant online travel agency in the world, is seeking to increase its operations in Cuba, Prensa Latina (PL) news agency reported.
Phoenix Du, Ctrip project manager, praised the tourist potential of the island, to which he said many more people want to travel, especially Chinese and Asians in general. Besides, their program includes tours of several tourist destinations on the island, including Havana, Viñales Valley, Las Terrazas community, and Varadero beach resort.
49,781 Chinese tourists travelled to Cuba
In 2018, 49,781 Chinese tourists travelled to Cuba, a figure that exceeded, compared to the previous year, more than 6,000, making China the island’s second-largest market in Asia,after the Philippines (73,864), according to official data.
On the other hand, in the first half of 2019, there was a slight decrease, since 23,295 Chinese visitors represented 98.1% of those arriving on the island in the same period the previous year.
Cuban tourism is suffering
Currently, Cuban tourism is suffering the consequences of the recent measures of the Donald Trump government, which further restricted U.S. travel to the island and banned U.S. cruises from visiting Cuban ports. We can claim that it is unjust move by the United States of America. In that, the measures will make the tourism industry in Cuba to deteriorate. (read more about Chinese tourists & shoppers)
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