MARKETING TO CHINA AGENCY
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China has become one of the largest outbound tourism markets in the world, and targeting Chinese tourists can be a great opportunity for luxury resorts. To effectively promote a luxury resort to Chinese tourists, it is important to consider a few key strategies. Overview of the Chinese Luxury Outbound Tourism Market In the past 20…
Bain predicts China will be the largest luxury market by 2025. This is after Chinese spending has doubled. Bain states that luxury leather goods, fashion jewelry, and cosmetics sales are on the rise in China. They will surpass all other markets within three years. According to consultancy Bain report, more than a fifth of global…
The camping and glamping market in China has been rapidly expanding in recent years, as more and more Chinese consumers seek out unique and immersive outdoor experiences. With its vast and varied landscape, China offers a wealth of opportunities for camping and glamping, from rugged mountain ranges to scenic lakeshores and everything in between. As…
After the 2023 visa-waiver agreement between China and Maldives officially took effect, there was a surge in searches for trips to the Maldives on Chinese booking platforms, fueled by Chinese tourists’ enthusiasm and rising consumption power. According to a statement provided by Trip.com Group, formerly known as Ctrip, interest in the Maldives as a holiday…
International luxury hotel chains are rapidly expanding in China anticipating tourism revoke after COVID. Luxury hotels want to take advantage of the increased number of tourists in China in 2023 Despite being the main competitor of the USA, China is still in the middle of a social and economic transformation due to the fastest-growing middle class….
The “Trash Pouch,” which made its debut at Balenciaga’s Fall/Winter 2022 show on August 8, quickly gained popularity after its public premiere that same day. It looks like a trash bag but costs a whopping $1,790. (12,104 RMB). The calfskin leather bag has a faint Balenciaga logo, but it seems more like a garbage bag…
After successfully suing Chinese online luxury retailer Secoo, Prada’s Shanghai branch was able to freeze $1.63 million (11 million RMB) in Secoo’s assets. This stems from disagreements over a contract with Prada and Miu Miu for 2019 that gave Secoo the right to sell those brands. Public documents reveal that, in addition to the dispute…
Recently, the four Italian luxury brands Maison Margiela, Jil Sander, Marni, and Amiri attracted a lot of attention when they opened stores in Shanghai’s JC Plaza. However, not only high-end retailers have their sights set on these shopping centers. Unlike in other global fashion capitals, local up-and-coming names like Shushu/Tong and Calvin Luo are making…
Is the Chinese luxury e-commerce market in decline? The Covid-19 pandemic in 2020 caused a boom in online luxury sales. According to Bain & Co, online sales accounted for about 26% of all luxury goods sales in China in 2021. This represents a 56% increase from the previous year. The best business model for luxury…