Chinese consumers still represent about 25% of global luxury sales
Chinese tourists and luxury spending in 2026: 25% of global luxury sales, quiet luxury trend, and how SMEs can win with authentic experiences. 3 real campaign stories.
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Luxury e-commerce in China, the latest news 2025
China’s luxury e-commerce market in 2026: domestic sales flat, overseas spending up, Balenciaga cutting discounts on Tmall, and social commerce driving 70% of luxury discovery. 10 key trends and 5 practical tips for brands.
2025 is a golden moment for fashion designers in China
2026 is one of the best moments for independent fashion designers in China. Guochao, social commerce, and a Gen Z audience that wants clothing with meaning: here is how to build your brand on Douyin and RED, work with KOLs, and get noticed by luxury houses.
What are the most popular “foreign” products in China?
China’s cross-border e-commerce imports reached 2.28 trillion RMB in 2025. Beauty, food, supplements, and baby products lead the categories. Three agency case studies show what actually works for foreign brands entering China in 2026.
Why Maldives are so popular among Chinese tourists?
The Maldives is one of the top destinations for Chinese luxury travelers. Here is why it works and what resorts need to do to capture this market in 2026.
Brand collaborations are successful in China
Brand collaborations (联名) are China’s most active marketing format, but most brands get the execution wrong. Here is what a real collaboration is, why it works in China, what we got wrong in 3 real campaigns, and the full RedNote and Douyin playbook.
How to Promote a Luxury Resort to Chinese Tourists?
Chinese luxury travelers spent 277 billion dollars on outbound travel in 2025. Practical guide to promoting a luxury resort on RED, WeChat, Ctrip, Fliggy and Mafengwo.
Top 10 Problems of Brands with their distributor in China
Working with a distributor in China sounds smart. But most international brands hit the same walls. Here are the top 10 problems brands face with Chinese distributors, and how to fix each one.
The luxury hotel market blossoms in China
China’s luxury hotel market is growing fast, driven by a middle class with real spending power and rising expectations. Here is what international hotel brands need to know to compete and win in this market.