MARKETING TO CHINA AGENCY

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How to Promote a Luxury Resort to Chinese Tourists?
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How to Promote a Luxury Resort to Chinese Tourists?

China has become one of the largest outbound tourism markets in the world, and targeting Chinese tourists can be a great opportunity for luxury resorts. To effectively promote a luxury resort to Chinese tourists, it is important to consider a few key strategies. Overview of the Chinese Luxury Outbound Tourism Market In the past 20…

China Luxury Market Will be the Largest in the World
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China Luxury Market Will be the Largest in the World

Bain predicts China will be the largest luxury market by 2025. This is after Chinese spending has doubled. Bain states that luxury leather goods, fashion jewelry, and cosmetics sales are on the rise in China. They will surpass all other markets within three years. According to consultancy Bain report, more than a fifth of global…

The camping and glamping market in China
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The camping and glamping market in China

The camping and glamping market in China has been rapidly expanding in recent years, as more and more Chinese consumers seek out unique and immersive outdoor experiences. With its vast and varied landscape, China offers a wealth of opportunities for camping and glamping, from rugged mountain ranges to scenic lakeshores and everything in between. As…

Why Maldives are so popular among Chinese tourists?
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Why Maldives are so popular among Chinese tourists?

After the 2023 visa-waiver agreement between China and Maldives officially took effect, there was a surge in searches for trips to the Maldives on Chinese booking platforms, fueled by Chinese tourists’ enthusiasm and rising consumption power. According to a statement provided by Trip.com Group, formerly known as Ctrip, interest in the Maldives as a holiday…

The luxury hotel market blossoms in China
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The luxury hotel market blossoms in China

International luxury hotel chains are rapidly expanding in China anticipating tourism revoke after COVID. Luxury hotels want to take advantage of┬áthe increased number of tourists in China in 2023 Despite being the main competitor of the USA, China is still in the middle of a social and economic transformation due to the fastest-growing middle class….

Problems of Brand with their Online distributor in China

Problems of Brand with their Online distributor in China

After successfully suing Chinese online luxury retailer Secoo, Prada’s Shanghai branch was able to freeze $1.63 million (11 million RMB) in Secoo’s assets. This stems from disagreements over a contract with Prada and Miu Miu for 2019 that gave Secoo the right to sell those brands. Public documents reveal that, in addition to the dispute…

Great time for fashion designers in China
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Great time for fashion designers in China

Recently, the four Italian luxury brands Maison Margiela, Jil Sander, Marni, and Amiri attracted a lot of attention when they opened stores in Shanghai’s JC Plaza. However, not only high-end retailers have their sights set on these shopping centers. Unlike in other global fashion capitals, local up-and-coming names like Shushu/Tong and Calvin Luo are making…