MARKETING TO CHINA AGENCY

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The luxury hotel market blossoms in China
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The luxury hotel market blossoms in China

International luxury hotel chains are rapidly expanding in China anticipating tourism revoke after COVID. Luxury hotels want to take advantage of the increased number of tourists in China in 2023 Despite being the main competitor of the USA, China is still in the middle of a social and economic transformation due to the fastest-growing middle class….

Problems of Brand with their Online distributor in China

Problems of Brand with their Online distributor in China

After successfully suing Chinese online luxury retailer Secoo, Prada’s Shanghai branch was able to freeze $1.63 million (11 million RMB) in Secoo’s assets. This stems from disagreements over a contract with Prada and Miu Miu for 2019 that gave Secoo the right to sell those brands. Public documents reveal that, in addition to the dispute…

Great time for fashion designers in China
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Great time for fashion designers in China

Recently, the four Italian luxury brands Maison Margiela, Jil Sander, Marni, and Amiri attracted a lot of attention when they opened stores in Shanghai’s JC Plaza. However, not only high-end retailers have their sights set on these shopping centers. Unlike in other global fashion capitals, local up-and-coming names like Shushu/Tong and Calvin Luo are making…

How to target the HNWI in China?
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How to target the HNWI in China?

You want to target rich people in China, to sell your property, your financial service or luxury products…. This article is for you.   Focusing resources on the right people and places is a critical success factor in marketing. For brands looking to develop their high-value goods markets, reaching and impressing high-value people in China…

Baijiu to Drive Chinese Alcohol Market Growth
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Baijiu to Drive Chinese Alcohol Market Growth

Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in…

Luxury Fashion Brands are Embracing the Athleisure in China
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Luxury Fashion Brands are Embracing the Athleisure in China

Displaying up in yoga trousers and sneakers wherever outside the house in the fitness center was once frowned upon, however present-day street-style icons and pros alike flaunt their healthy way of life on the move by donning limited-edition trainers matched with high-performance sportswear and smart-tech gear. It is really clear which the athleisure craze is below to stay. The phrase athleisure – not long ago a part of the 2016 Merriam-Webster’s Dictionary – refers to informal garments developed to…