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Douyin Just Told a Thousand Cities: Build Your Tourism Business Here On June 12, 2026, in Hangzhou, Douyin Life Services (抖音生活服务) officially launched its 2026 “心动目的地” (Heartwarming Destinations) strategy, according to NetEase. The platform committed exclusive traffic and matching subsidies to help a thousand cities and millions of merchants build a healthier tourism and…
WeChat Pay, three words of Mandarin, a hot water kettle, and a Chinese breakfast option. These four things change how Chinese guests experience your property, and they show up in your Ctrip reviews.
The Raffles Singapore. The Peninsula Hong Kong. The Mandarin Oriental Bangkok. These hotels have something in common beyond their legendary status: they have all invested significantly and strategically in the Chinese luxury traveler market, and they have seen the results in occupancy rates, RevPAR, and the quality of Chinese guest loyalty. What they do differently…
I worked inside Ctrip for four years, on the hotel acquisition side. Before that, six years at CITS, sending Chinese tour groups abroad. So I have seen this business from both angles: the OTA backend, and the tour desk booking rooms by the hundred. Now I run an agency that helps foreign hotels sell to…
Airbnb exited China in 2022. Here is what actually happened, who won the short-term rental market, and what it means for any accommodation business trying to attract Chinese guests in 2026.
Most hotel WeChat accounts fail for the same structural reasons: wrong account type, broken menus, machine translation. Here is how to diagnose and fix a WeChat account that is not producing results.
China recorded 5.49 billion domestic tourism trips in 2024 and 5.75 trillion RMB in revenue. Cultural tourism was the fastest-growing segment. Harbin’s 10-day ice festival generated 6.05 billion RMB. Gansu visits rose 173% in one year after going viral on Douyin. Here is what this means for foreign cultural destinations.
20 questions every hotel owner should ask to attract more Chinese tourists. Updated answers for 2026, with data on booking habits, platforms and what actually works.
International hotels need to adapt their digital marketing strategy to attract Chinese travelers in 2026. Here is what works on Xiaohongshu, Douyin, WeChat and Baidu.