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    Authorities in China increase funding for the cultural and tourism sectors

    China recorded 5.49 billion domestic tourism trips in 2024 and 5.75 trillion RMB in revenue. Cultural tourism was the fastest-growing segment. Harbin’s 10-day ice festival generated 6.05 billion RMB. Gansu visits rose 173% in one year after going viral on Douyin. Here is what this means for foreign cultural destinations.