One Story about China’s Branding Problem, The Chinese embassy in Washington D.C. held its once-a-year reception commemorating the 87th anniversary of your founding from the People’s Liberation Army. As usual, the event was meticulously managed. But what struck me of the most was an assortment of flyers on exhibit at the registration desk. In poorly intended typography, the titles in the flyers read: “China to…
Li-Ning, a Chinese-owned sportswear company, is set to gain popularity in the booming coffee market. Li-Ning, the Chinese sportswear brand that gave birth to the Guochao fashion trend at Paris Fashion Week 2018, has now woken up China’s booming coffee market with its application to register its own coffee brand “NING COFEE”. According to records…
Bain predicts China will be the largest luxury market by 2025. This is after Chinese spending has doubled in this sector between 2019 and 2021.Bain states that luxury leather goods, fashion jewellery, and cosmetics sales are on the rise in China. They will surpass all other markets within three years.According to the consulting firm, more…
“Online marketing” aims to help every brand /Company to develop their Visibility and promote their product and service in China in 2022…. Search Engine Marketing Social media Marketing Reputation / PR / influenceur Marketing E-Commerce in China online Advertising in China Which apps should you use to promote your business in China ? WeChat In…
By opening up to more merchants, the Xiaohongshu social e-commerce platform expands its restrictive vendor account settings to include sellers of all sizes rather than just registered trademarks. This allows the platform to advance its marketing initiative. It seeks to improve the monetization of its users and traffic. The application is one of some content-driven…
Magnificence codes stay inflexible in Chinese society. A pale appearance, cone-molded face and red phoenix eyes, whose external corners slant upwards, are a portion of the properties generally esteemed in female excellence. Extra measures got from the Western excellence perfect embodied in the essences of the present famous people likewise penetrates the aggregate mind. A…
Michael Kors Triples Down in China, how the premium luxury brand did that? From adding a new e-commerce channel to naming a dual-brand ambassadorship to pushing forward a 360 degree Qixi (七夕) marketing campaign, the American fashion brand Michael Kors Michael Kors is making major moves in China Michael Kors is making major moves…
Top of the line Baijiu to Drive Chinese Alcohol Market Growth The world’s most well-known spirit, baijiu, is flushed only in one nation—China. While it is accessible for as meagre as $1 per bottle from accommodation stores the country over, It is the superior finish of the market that sets to drive future development in…
Disorder hit Chinese strip malls this past June when another KAWS and UNIQLO cooperation dropped. Mannequins were stripped, KAWS hashtags stopped up the advanced wireless transmissions, and recordings of developed men fighting over shirts turned into a web sensation. It should be the last section right now association, yet the tremendous exposure appears to…