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China is the world’s most important luxury watch market. Swiss watch brands that understood this early are winning. Those that didn’t are losing ground fast. Here is what the data says about Chinese buyers in 2026, what we got wrong at first, and how to reach the collectors who matter.
Luxury fashion brands are embracing athleisure in China. Alex, project manager at Chinese Tourist Agency, shares 10 key 2026 trends, 3 agency case studies, and a proven campaign sequence for international fashion brands.
China’s sportswear market is projected to reach billion by 2026. Lululemon exceeded billion in China revenues by 2024 and targeted China as its second-largest global market. Here is what Lululemon did right and how sportswear brands can build a real audience in China in 2026.
China’s luxury market reached billion in 2024. Chinese consumers account for 37% of global luxury spending. D&G has been quietly rebuilding after its 2018 crisis, with China still representing 12% of revenues. Here are six things every Western luxury brand must do in China in 2026.
2026 is one of the best moments for independent fashion designers in China. Guochao, social commerce, and a Gen Z audience that wants clothing with meaning: here is how to build your brand on Douyin and RED, work with KOLs, and get noticed by luxury houses.