Fashion in China

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    Thailand is becoming a Shopping Destination thanks to Chinese travelers

    Thailand is emerging as a new and enticing luxury shopping destination for Chinese tourists, a trend underscored by the recent developments in the Thai retail sector and the changing preferences of Chinese travelers.  Thailand has welcomed over 10.72 million foreign tourists, 2 million Chinese tourist Tourism receipts have reached 518 billion baht to date. Chinese…

  • Dior in China under a E-reputation attack

    In China, allegations of cultural appropriation against Dior have resurfaced. Netizens have accused the fashion house’s Fall 2022 items with “Jardin d’Hiver” motifs of imitating traditional Chinese painting techniques. The product description on the official Dior website describes the series as “a romantic and exotic interpretation of Monsieur Dior’s wall murals.” Following the recent plagiarism…

  • The Haute Couture is fashionable in China in 2022

    Global luxury brands have been developing new digital and physical ways to showcase their haute couture collections in China over the last few years. The Dior Spring Summer 2020 collection was streamed live on Huawei PP. In 2020, the first digital haute couture show in China  was directed by Matteo Garrone. Coronavirus restrictions have led to a lack…

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    Luxury Fashion Brands are Embracing the Athleisure in China

    Displaying up in yoga trousers and sneakers wherever outside the house in the fitness center was once frowned upon, however present-day street-style icons and pros alike flaunt their healthy way of life on the move by donning limited-edition trainers matched with high-performance sportswear and smart-tech gear. It is really clear which the athleisure craze is below to stay. The phrase athleisure – not long ago a part of the 2016 Merriam-Webster’s Dictionary – refers to informal garments developed to…