“Online marketing” aims to help every brand /Company to develop their Visibility and promote their product and service in China….
- Search Engine Marketing
- Social media Marketing
- Reputation / PR / influenceur Marketing
- E-Commerce in China
- online Advertising in China
Key of Online Marketing in China
In China, the major online giants aren’t Amazon or Facebook, but rather WeChat and Alibaba. Those who want to be successful in the Chinese market have to be successful on the Internet.
With, nearly 800 million Chinese, more than half of the entire population is online, China is the world’s largest Internet community. If brand want to integrate the Chinese market, they have to use the web and social media and understand the country’s usage habits because Chinese love social networks.
Branding & Communication
International company coming to the China should have a strong strategy that clearly defines their products and provides the information to their target audience. Company must also study this market to truly understand the expectations of the Chinese regarding new products.
The purchasing power of Chinese costumers is built around WeChat and Weibo because social media take part of daily life of population. With social media development, brands can only engage Chinese consumers through strong marketing strategies on these social media platforms. The best way of reaching out to them is only through online channels via smartphones.
Brands have to develop products online, by creating Chinese websites using the Chinese search engines. Because the Chinese access products online through their smartphones, there is a greater mobile traffic benefit for brands.
The Great firewall is blocked western digital companies such as Amazon, Google… actually makes a brand more present on domestic platforms offering a large infrastructure for reaching Chinese consumers in China. Brands should really consider the Chinese audience, learn how to attract them and choose the best way and language to approach them.
Follow the rules of the Chinese Website
Even though WeChat is important, every company should have its own website for the Chinese market. Company hosting websites need ICP Licenses and registered entity in China, however, it can be done in Hong Kong with transfer hosting to mainland China. SEO Baidu prefers websites inside China rather than external content from outside. Marketing can be based on pay-per-click [SEM PPC], click-per-mile [CPM], cost-per-click [CPC] and any other process adopted by the search engines.
A brand can choose mobile App, mobile marketing, content marketing, email marketing or any data management marketing for the Chinese internet industry. Social media in China offers large marketing opportunities using accounts to do business with WeChat, JD and Tmall.com.
A brand can buy an e-shop from JD or Tmall and start online marketing either as an individual or in a merchant partnership. Online marketing in China can be in the advertisement sector by blogging or banner display using key opinion leaders to promote brands. There are so many marketing opportunities in China depending on the goal of the brand.
Be Visible and engage Customers
The best way for company to attract target audiences is on social networks. An agency can help and promote the brand by creating platforms within China or partner with the existing social media platforms like Sena Weibo, Wechat.
Brands can also advertise by paying for pages on Baidu in order that when followers click on these advertisements, they could reach your website. The choice of the relevant keywords will highlight strategic points and show the brand’s skills.
Brands can develop the website’s content, value and structure of SEO keywords to attract Chinese consumers. The website must be interactive, regularly updated with new pages and advertisements to make it engaging as users change very fast.
Pages should carry several key touch points to attract users’ attention. With patience and constant visits, you can then expand to other platforms as users know where to find your branded products.
WeChat or nothing
WeChat is the most populare app in China. it represents WhatsApp, Facebook, Wallet, Webshop, and much more in one. Many Chinese use exclusively wechat pay for all their transactions. WeChat has over 900 million active users in China.
Naturally, the integration of the app shouldn’t be missing in an online marketing strategy. Everything is constantly put online on social networks in China.
The smartphone is a big importance, it takes part of the Chinese daily life. They can do everything just with this device. More than 90 percent of Chinese online uses the internet with their mobile phones. According to state reports, nearly 780 million smartphones were used in China in 2016.
A big part of online shopping also takes place via smartphone. Consequently, the company website should also be optimized for mobile use in China.
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Online Marketing to China We Can Help you
Online Marketing Agency in China
*We are specialist of Online marketing in China. Our Services for Brands include:
- Placing brands on paid search engine advertising pages like Baidu
- Developing online marketing strategies
- We design, construct and host websites in China or Hongkong
- Using Chinese social platforms (WeChat and Weibo) to market brands
- We promote and manage digital marketing
- Improving brands visibility in China for over four years.