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Douyin as a Key Tool in Real Estate Marketing in China

Douyin as a Key Tool in Real Estate Marketing in China

Douyin, the Chinese counterpart of TikTok, has transformed into a crucial platform for real estate marketing in China due to its massive reach and engaging content format. Its ability to showcase properties through dynamic video tours and real-time interactions makes it an indispensable tool in the modern real estate marketer’s arsenal. Why Douyin Stands Out…

Why Chinese invest on Indian real estate ?

Why Chinese invest on Indian real estate ?

Chinese Investment in Indian Real Estate: A Strategic Perspective All real estate consultants in China observing the evolving landscape of global property investments, it’s clear that Chinese investors are increasingly bullish on the Indian real estate market. WHY ? With India’s burgeoning economy, demographic dividends, and progressive reforms in property laws, the synergy between Chinese…

How a Destination Can Attract Chinese Real Estate Investors?
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How a Destination Can Attract Chinese Real Estate Investors?

The countries and destinations of the world each have a different power of influence. China is a country with a population of 1.4 billion. Therefore its power of influence is increasing according to the impact its population has on the rest of the world. Countries are taking care of their image on the international scene…

Chinese Real Estate Investors are Looking for Properties Abroad
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Chinese Real Estate Investors are Looking for Properties Abroad

When it comes to real estate marketing, all eyes are now on Chinese investors, as due to the prolonged zero-covid policy and a slowdown of economic development in China, they are on the move. Chinese buyers have broken world records in the past year in purchases of property. Now, as many of them leave Mainland…

China’s real estate firms will use a peculiar marketing tactic to attract buyers

China’s real estate firms will use a peculiar marketing tactic to attract buyers

China’s property market is in a deep slump, so real estate companies have come up with some strange ways to attract buyers. Due of the severe downturn in China’s real estate industry, real estate companies have devised a peculiar marketing plan to attract homebuyers. China’s real estate developers have begun accepting watermelons and other agricultural…

Chinese invested $6,1 billion in US real estate last year

Chinese invested $6,1 billion in US real estate last year

According to the National Association of Realtors, Chinese investors were the most active foreign buyers of US real estate last year, spending a record $6.1 billion on primarily Florida and California properties. A record $6.1 billion was spent on properties in Florida and California by Chinese investors last year, according to the National Association of…

China aims to establish a real estate fund with a total value of up to $44 billion for the suffering sector
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China aims to establish a real estate fund with a total value of up to $44 billion for the suffering sector

Chinese property developers are in a severe financial situation, and a state bank official with intimate knowledge of the situation says the country will set up a fund to help them out. The fund would attempt to raise $300 billion yuan ($44 billion) in order to restore investor trust in the industry. After months of…

Mortgage boycott demonstrates the intensity of China’s property crisis
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Mortgage boycott demonstrates the intensity of China’s property crisis

It began as a protest by frustrated apartment buyers in a single project in a central Chinese city. Now, tens of thousands of people across the nation are withholding mortgage payments on unfinished homes purchased from developers, including China Evergrande Group. The wildcat boycott on loans worth up to two trillion yuan (US$296 billion) threatens…

China’s Real Estate debt crisis just begins
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China’s Real Estate debt crisis just begins

Charlene Chu, renowned among China watchers for her warnings of a debt bubble during her tenure at Fitch Ratings, claims that the pain for Chinese real estate loans is just beginning. China Evergrande Group and others have defaulted on a multitude of bonds as a result of Beijing’s sweeping crackdown on real estate leverage. According…