The Biggest Insight We Got from 200+ Chinese Tourism Campaigns
After 200+ campaigns across 30 countries, one pattern keeps appearing. The best results have nothing to do with budget. Here is what we found.
MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
What a Successful Chinese Tourism Campaign Looks Like After 6 Months
Month six is when the story becomes clear. Here is what success looks like at the six-month mark: follower counts, Ctrip bookings, ROI benchmarks by property type.
The Real Cost of Chinese Digital Marketing for Tourism in 2026
Agency fees, KOL pricing, content production, WeChat verification: a full breakdown of what Chinese digital marketing for tourism actually costs in 2026.
How Long Does It Really Take to See Results from Chinese Tourism Marketing?
The honest answer: longer than you think, faster than you fear. Real timelines for Douyin, Xiaohongshu, WeChat, and Ctrip, from a team that has run 200+ campaigns.
The First 90 Days of a Chinese Tourism Campaign: Our Process
The first 90 days decide whether months 4, 5, and 6 work or not. Here is what our process looks like from day one to the quarterly review.
How to Brief a Chinese Digital Marketing Agency: What to Expect
Most briefs we receive are missing the same three things. After 200+ campaigns, here is what a solid brief looks like and what to prepare before week one.
10 Things I Genuinely Love About Chinese Tourists
10 Things I Genuinely Love About Chinese Tourists in 2026 (And How SMEs Can Turn This Into Real Profit) After 12+ years helping businesses welcome Chinese travelers, I can say it with a big smile:-) Chinese tourists are one of my favorite guest groups in the world. They are generous, curious, respectful, and bring so…
7 Naive Questions People Without Real Knowledge of Chinese Tourists Still Ask in 2026 (And my honest Answers)
For all business men l owners, travel agencies… operators, and destination marketers; of you want to do business in China but dont know much… Start by read this ! I am Olivier VEROT (linkedin) and I repeat same things to turism players, help them to cacth Chinese travellers since… 2012 Every week I speak with…
Travel to Vietnam Is More Popular in China Than Ever
5.28M Chinese tourists visited Vietnam in 2025, up 41%. China is now Vietnam’s #1 source market. Here is how businesses can capture more.