More Chinese tourists to visit Japan and South Korea 2024

The resurgence of Chinese tourists flocking to Japan and South Korea highlights a dynamic shift in travel preferences and behaviors.

Travel Trends defining this movement, showcasing unique insights and developments:

Tech-Integrated Travel: Chinese tourists are increasingly using apps like WeChat, Alipay, and local platforms like Line in Japan and Kakao in South Korea for everything from bookings to payments, enhancing their travel convenience.

  1. Cultural Curiosity Peak: There’s a growing fascination with local culture and heritage in both countries, driving interest in traditional experiences such as tea ceremonies in Japan and hanbok rentals in South Korea.
  2. Surge in Solo Voyagers: More Chinese tourists are opting for solo travel, seeking personalized and unique experiences tailored to individual tastes, particularly in urban centers like Tokyo and Seoul.
  3. Eco-Conscious Expeditions: Environmental awareness is influencing choices, with an uptick in eco-friendly accommodations and activities that promote sustainability, reflecting a global trend towards responsible travel.
  4. Culinary Crusades: Gastronomy continues to be a major draw, with Chinese tourists eager to explore authentic local cuisines through street food tours, cooking classes, and gourmet dining experiences in famed locales like Osaka and Jeju.
  5. Health and Wellness Wanderlust: The health and wellness trend is catching on, with an increasing number of Chinese tourists visiting wellness resorts and participating in activities like forest bathing in Japan and spa visits in South Korea.
  6. Pop Culture Pilgrimages: The Hallyu wave in South Korea and the fascination with J-pop and anime in Japan continue to attract younger tourists, eager to engage with the pop culture phenomena firsthand.
  7. Luxury Leisure: There is a significant rise in demand for luxury experiences, from high-end shopping in Ginza, Tokyo, to exclusive tours in Seoul, catering to affluent travelers seeking opulence and exclusivity.
  8. Seasonal Sojourns: Season-specific travel is becoming popular, with tourists timing visits to catch cherry blossoms in spring in Japan or vibrant autumn foliage in South Korea, making for picturesque vacation experiences.
  9. Smartphone Synergy: The reliance on smartphones for travel-related information, navigation, and social sharing is more pronounced than ever, with tourists utilizing various apps to enhance their travel experience and share real-time updates.

These trends illustrate a sophisticated, tech-savvy, and culturally immersive approach by Chinese tourists visiting Japan and South Korea, signaling a deeper engagement with each destination’s unique offerings.

Japan and South Korea are the priority targets for Chinese tourists this summer 2024

Summer time is gala time for children anywhere across the world. This time, for Chinese students, summer’s heat has been doubled with an increase in the opportunity for them to go across the world touring. Many of the Chinese families have made up their minds to take their kids on a tour to the nooks and corners of the country and overseas.


This trend could have begun as a result of the summer vacation and surprisingly, it is this summer that has seen a lot of travelers willing to make their trips longer. The travel agencies are fed mostly by international tours and can now wear a pretty smile on the face due to this increase in the demand for tourism. Packages that count 5 days and more are the ones that are mostly looked for by the Chinese travelers this year.

With this rise in demand, one can see a natural rise in the travel agency service charges by 30%.


5 Reasons Why Chinese Tourists Visit Japan:

  1. Cultural Richness: Japan offers a profound cultural heritage that fascinates many Chinese tourists. From the ancient shrines of Kyoto to the sumo wrestling tournaments of Tokyo, the blend of tradition and modernity provides a rich tapestry of experiences.

  2. Culinary Adventures: Japanese cuisine, with its emphasis on quality and uniqueness—from sushi to ramen to matcha treats—holds a special allure. The meticulous preparation and distinct flavors of Japanese food are a major draw.

  3. Seasonal Beauty: The dramatic seasonal changes in Japan are a huge attraction, particularly sakura (cherry blossoms) in spring and momiji (autumn leaves) in fall. These phenomena offer stunning natural backdrops for tourism and photography.

  4. Shopping Spree: Japan is renowned for both high-end and quirky shopping experiences. Whether it’s luxury brands in Ginza or unique finds in Harajuku, Chinese tourists appreciate Japan’s retail offerings that blend quality, innovation, and tradition.

  5. Pop Culture and Technology: The allure of anime, manga, and cutting-edge technology is strong. Places like Akihabara in Tokyo cater to fans of pop culture, while the latest gadgets and innovations can be explored in electronics megastores.

How to attract Chinese tourists in Japan (we share our secrets)



5 Reasons Why Chinese Tourists Visit South Korea:

  1. Hallyu Wave: The Korean Wave, or Hallyu, has had a significant impact, with Chinese tourists flocking to Korea for its music, dramas, and stars. Fans visit filming locations, attend K-pop concerts, and buy merchandise related to their favorite celebrities.

  2. Beauty and Fashion: South Korea is a leader in beauty and fashion trends, especially skincare and cosmetics. Tourists are eager to purchase Korean beauty products known for their quality and innovation, and to explore the dynamic fashion districts of Seoul.

  3. Historical Sites: South Korea’s rich history is showcased through well-preserved palaces, fortresses, and villages like Gyeongbokgung Palace and Bukchon Hanok Village. These sites provide a deep dive into Korea’s cultural heritage.

  4. Culinary Delights: Korean cuisine offers a variety of flavors that appeal to Chinese palates, from kimchi and barbecue to street food treats like tteokbokki. The social aspect of Korean dining culture, including the popularity of café culture, is also a draw.

  5. Natural Landscapes: The scenic beauty of South Korea’s countryside, with its mountains, coastal areas, and islands like Jeju, provides a contrast to its urban centers. These areas offer opportunities for hiking, relaxation, and immersion in nature.


The future Boom of Chinese Tourists to South Korea


Airline tickets prices go through the roof but currency depreciation saves the day

Chinese yuan

Airline tickets prices also have seen a hike because of the increased demand for travel to across Asian countries around the last one week. 


Visa exemption further increase the appeal of those countries

The fall of the Japanese currency yen’s value to the lowest in the past 22 years has managed to create a big change in the country’s tourism aspect. The number of Chinese travelers visiting japan has increased in two fold as a result of the same. The exemption from visa fees for some of the Chinese cities to enter South Korea has given a breakthrough in Korean tourism as well.

Further readings about tourism trends



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