MARKETING TO CHINA AGENCY
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China has turned into one of the largest outbound tourism markets in the world during the last few years. It saw a 20% increase in its tourism during the year 2000. It is likely to increase a huge number of 234 million of tourists by the year 2020. During the year 2015, there were 120…
Tourism Australia launches a new food and wine campaign, ‘Restaurant Australia’ Until now, the different campaigns Tourism Australia has launched involved beautiful girls, luxurious experiences and many celebrities, like the controversial slogan “Where the bloody hell are you?” However, the success wasn’t always the one expected. Below is the misinterpreted but yet famous Australian commercial:…
According to the Ministry of Commerce, Chinese tourists spended up to 1.2 trillion yuan ($183 billion) on shopping abroad last year ; mostly on luxury goods. The Fortunate Character Research Center evaluats the Chinese overseas consumption of luxury goods of 46% of the global purchases, namely $116.8 billion and at least $91 billion was spent…
A recent report published by Marriot Hotel in collaboration with Hurun Research conducted a survey of young luxury Chinese travellers. But who are these young Chinese travellers? They are what we call the Generation Y or Chinese millennials … The Chinese outbound market According to Travel China Guide, 120 million Chinese tourists went going…
Luxury tourism is a success: 2012 is the year when the Chinese tourists became the biggest spendthrifts of the world during their journeys abroad. A strength of even more powerful consumption is to be planned in coming 25 years. In spite of the fluctuations of stock-exchange market and the devaluation of the change, a slowing…
In China, you send no less than 4000 employees at a time! A trip offered by our boss ? Do not reject it ! Chinese cosmetics company called Perfect’s bosses recently decided to send their 4,500 employees on a trip to Netherlands. These ones can be added to the list that just emerged about Chinese…
The bad behavior of Chinese tourists make buzz just now. They are more likely to travel but also to being reprimanded not only by the host countries but also by the Chinese government. Chinese government has established a black list, in order to penalizing Chinese tourists having inappropriate behavior on the sights. The first Chinese to be…
TripAdvisor symbol is recognized . The brand has decided to change its name in China, DaoDao become Mao Tu Ying. It’s a combination between “owl” and “journey”, two words which well described the goal of TripAdvisor. Why TripAdvisor changes its name in China? Mao Tu Ying will now be used as the global brand in order…
Over the past years, Tasmania has become a popular destination among Chinese tourists. In 2014, the number of Chinese visitors traveling to Tasmania has increased up to 61 percent compared to 2013. As Chinese travelers have curiosity to explore new places, Tasmania has become one of their destinations. China is the country which provides more…