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Italy is a top Destination for Chinese tourists
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Italy is a top Destination for Chinese tourists

Increasingly more, Chinese tourists are travelling overseas and they choose European destinations as Italy. In 2019, chinese visitors favorite destinations were : Northern Lombardy region, whose capital is Milan. The central Lazio region, whose capital is Rome. Followed by Tuscany, whose capital is Florence. Finally the Veneto region, where Venice is the capital. The National…

‘Restaurant Australia’, Australia’s new food and wine campaign to seduce Chinese travellers
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‘Restaurant Australia’, Australia’s new food and wine campaign to seduce Chinese travellers

Tourism Australia launches a new food and wine campaign, ‘Restaurant Australia’ Until now, the different campaigns Tourism Australia has launched involved beautiful girls, luxurious experiences and many celebrities, like the controversial slogan “Where the bloody hell are you?” However, the success wasn’t always the one expected. Below is the misinterpreted but yet famous Australian commercial:…

Chinese tourists bought the half of world’s luxury goods
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Chinese tourists bought the half of world’s luxury goods

  According to the Ministry of Commerce, Chinese tourists spended up to 1.2 trillion yuan ($183 billion) on shopping abroad last year ; mostly on luxury goods. The Fortunate Character Research Center evaluats the Chinese overseas consumption of luxury goods of 46% of the global purchases, namely $116.8 billion and at least $91 billion was spent…

Chinese rich millenials spend $65,000 on travel per year !
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Chinese rich millenials spend $65,000 on travel per year !

A recent report published by Marriot Hotel in collaboration with Hurun Research conducted a survey of young luxury Chinese travellers. But who are these young Chinese travellers? They are what we call the Generation Y or Chinese millennials … The Chinese outbound market   According to Travel China Guide, 120 million Chinese tourists went going…

$422 billions: the size of the Chinese outbound tourism market
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$422 billions: the size of the Chinese outbound tourism market

Luxury tourism is a success: 2012 is the year when the Chinese tourists became the biggest spendthrifts of the world during their journeys abroad. A strength of even more powerful consumption is to be planned in coming 25 years. In spite of the fluctuations of stock-exchange market and the devaluation of the change, a slowing…

More Chinese tourists to visit Japan and South Korea this summer
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More Chinese tourists to visit Japan and South Korea this summer

Japan and South Korea are the priority targets for Chinese tourists this summer Summer time is gala time for children anywhere across the world. This time, for Chinese students, summer’s heat has been doubled with an increase in the opportunity for them to go across the world touring. Many of the Chinese families have made up their…

Chinese tourists flock to Egypt for the Pyramids!
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Chinese tourists flock to Egypt for the Pyramids!

Chinese tourists in Egypt Egypt, the land of pyramids and cultural heritage, seems to have lost the sounds of the ever-jingling bells of its foreign visitors after going through a revolution. Most of the visitors of the Egyptian magnificent structures were the Americans and the Europeans all these years. Now, the Chinese have managed to…

Massive tour groups are the hot trend in Chinese outbound tourism!

Massive tour groups are the hot trend in Chinese outbound tourism!

In China, you send no less than 4000 employees at a time! A trip offered by our boss ? Do not reject it ! Chinese cosmetics company called Perfect’s bosses recently decided to send their 4,500 employees on a trip to Netherlands. These ones can be added to the list that just emerged about Chinese…