Chinese tourists travel to Egypt for the Pyramids!

  • Significant Growth in 2023: Chinese tourist arrivals in Egypt increased by 250% compared to 2022-2023 according to Xinhua.
  • Weekly Arrivals: Currently, Egypt receives between 4,000 and 5,000 Chinese tourists each week, increasing
  • Chinese are bigger spender in Shopping, restaurant and travel.

Egypt aims to attract 3 million Chinese tourists annually by 2025

The surge of Chinese tourists to Egypt, especially to see the Pyramids, reflects a broader trend in the global travel landscape:

  1. Growth of Chinese Outbound Tourism: As of recent data, China has emerged as one of the top sources of outbound tourists globally, with 190 millions annually venturing beyond their borders.
  2. Broadening of Destination Interests: Traditionally popular destinations like Europe remain favorites, but there is a noticeable pivot towards unique and culturally rich sites like Egypt’s Pyramids.
  3. Cultural Appreciation: The interest in destinations like Egypt denotes a deeper appreciation among Chinese tourists for historical and archaeological sites.
  4. Impact of Social Media: Platforms such as WeChat and Weibo play pivotal roles, with travelers often influenced by shared images and stories from peers.
  5. Bilateral Tourism Promotions: Agreements between China and Egypt aim to boost tourist numbers, including visa facilitations and direct flights, contributing to a growing trend.
  6. Preference for Experiential Travel: Chinese tourists are increasingly seeking immersive experiences, which in Egypt can include tours guided by Egyptologists, night shows at the Pyramids, and more.
  7. Economic Contributions: The influx of tourists from China has significant economic implications for Egypt, with tourism-related spending boosting local economies.
  8. Cultural Exchanges: The interaction between Chinese tourists and Egyptian locals is enriching cultural understanding and fostering international goodwill.
  9. Tailored Travel Services: The tourism industry is adapting to cater to Chinese visitors with Mandarin-speaking guides, Chinese cuisine options, and travel itineraries designed around Chinese holidays.
  10. Influence of Media: Films, TV shows, and celebrity visits that showcase Egypt’s Pyramids are powerful motivators for Chinese tourists, underlining the influence of popular culture on travel choices.
 Egypt aims to attract 3 million Chinese tourists annually by 2025

Chinese tourists in Egypt

Egypt, the land of pyramids and cultural heritage, seems to have lost the sounds of the ever-jingling bells of its foreign visitors after going through a revolution.

Most of the visitors of the Egyptian magnificent structures were the Americans and the Europeans all these years. Now, the Chinese have managed to take it over with a drastic increase in the number of tourists per annum. The museums such as those in Cairo, used to be filled with tourists from all countries, but these days, they are mostly flanked by the Chinese. Ever since the revolution had occurred, Egypt had seen a fall in the revenues that were generated due to the sites of cultural heritage.


What Egypt Tour operator should know about Chinese tourists : 


What Egypt Tour operator should know about Chinese tourists : 
  1. Number of Tourists: As of 2019, before the travel disruptions caused by the pandemic, approximately 155 million Chinese tourists traveled internationally, according to the China Outbound Tourism Research Institute.

  2. Average Spending: Chinese tourists are among the highest spenders globally. In 2019, they spent an average of $1,677 per trip, according to data from the United Nations World Tourism Organization (UNWTO).

  3. Preferred Destinations: Top destinations for Chinese tourists include Thailand, Japan, and South Korea for shorter trips, and European countries as well as the United States for longer vacations.

  4. Travel Frequency: Many Chinese tourists prefer multiple short trips during the year over a single long holiday. National holidays like Chinese New Year and the Golden Week in October are peak times for outbound travel.

  5. Social Media Influence: Platforms like WeChat and Weibo are heavily utilized for travel inspiration and sharing experiences. Over 60% of Chinese travelers use social media to research and plan their travel, according to China Internet Watch.

  6. Travel Purpose: Leisure travel dominates, but there is a rising trend in business travel and visiting friends or relatives (VFR). Younger Chinese tourists show a preference for adventure and experiential travel.

  7. Group vs. Solo Travel: Traditionally, group travel was prevalent, but there is a significant shift towards independent and semi-independent travel, especially among younger generations.

  8. Mobile Payments: Chinese tourists prefer mobile payments, with over 90% expressing comfort in using mobile payment systems like Alipay and WeChat Pay abroad, as per Nielsen’s 2018 report.

  9. Average Duration of Stay: The average duration tends to vary by destination; for closer destinations like Southeast Asia, trips last about 5-7 days, while for long-haul destinations like Europe and North America, stays can extend to 10-14 days.

  10. Shopping Preferences: Shopping remains a significant activity, with Chinese tourists allocating a substantial portion of their budget to retail purchases. Luxury goods, cosmetics, and local specialties are the most common items purchased abroad.

These insights reveal how Chinese tourists play a crucial role in global tourism dynamics, characterized by high spending, tech-savviness, and evolving travel preferences.

Egypt is also the land of mysteries for Chinese tourists

Most of the non- Chinese visitors are drawn attracted towards the resorts around the Red Sea. It is only The Chinese visitors have recreated the festive atmosphere at the cultural spaces of Egypt by paying visits during their tour across the country.

The Chinese government has indeed played a great role in motivating its tourists towards international travel. The former tourism minister of Egypt Hesham Zaazou, has predicted a double fold increase in the number of Chinese visitors

This being the scenario, the Egyptian government has taken the broad step of appointing more number of charter flights flying between  Aswan and Chinese cities such as Shanghai, Chengdu and Shengzen.

Language is no barrier in Egypt as individual tourist guides have managed to learn communicating with the Chinese tourists in their language to attract more visitors to their country. Learning Chinese has henceforth become a trending business among Egyptian tourist guides.

4-7 days paackage in Egypt for Chinese tourists


 The Chinese prefer to look around every nook and corner of Egypt in an average of four days of their stay within the country. Such is their enthusiasm to move around and explore.

If you are looking for more information about how to attract those rich tourists using digital marketing it’s here, here and there

How to get Chinese clients? Tour or travellers? 

To effectively attract Chinese tourists, businesses can utilize a multi-faceted approach focusing on tailored marketing and communication strategies. 


  1. B2B Prospection with Brochure and Itinerary:

    • Develop comprehensive brochures and itineraries that cater specifically to the interests and travel preferences of Chinese tourists. These materials should highlight key attractions, unique experiences, and detailed travel plans.
    • Use Mandarin in the brochures to facilitate better understanding and appeal directly to Chinese businesses and travel agencies. This helps in presenting your offerings in a culturally appealing manner and simplifies the decision-making process for travel planners.
  2. Website Optimization for Baidu:

    • Create or modify your website to cater to the Chinese market by ensuring it is fully translated into Mandarin. This includes both the interface and the content.
    • Optimize the website for Baidu, the leading search engine in China, focusing on SEO practices that cater to its algorithms. This involves using appropriate keywords, meta tags, and descriptions that resonate with Chinese tourists’ search behaviors and preferences.
  3. Social Media Advertising on Little Red Book (Xiaohongshu):

    • Leverage Little Red Book, a popular social media and e-commerce platform in China, known for its influence on travel decisions among young Chinese netizens.
    • Create engaging content and ads that showcase the travel experiences, cultural activities, and unique selling propositions of your destination or service. Utilize visual storytelling, user reviews, and influencer partnerships to enhance credibility and attract interest.

These strategies combined can effectively position your offerings in the competitive Chinese outbound tourism market, tapping into their preferences for well-organized, culturally rich, and easily accessible travel options.

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  1. hello
    I have a travel agency in Egypt and want to attract Chinese Tourists, how can you help me ?

    1. Hello Anas,
      We can help you with :
      – Online PResence in China ; 80% booking are online in China
      – Ereputation : no reputation nobody will trust you in China
      – B2B lead generation , let Chinese tour operator contact you.

      contact us for more information.

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