How to recruit the best KOLs for attracting Chinese tourists
How to find the right Chinese KOL for your tourism brand in 2026: tiers, platforms, deal structures, red flags, and the real ROI difference between mega and micro-KOLs.
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Are independent trips the new trend among the Chinese?
Over 70% of Chinese outbound travelers are now FIT – free independent travelers. Here is who they are, how they plan, and how your business can attract them in 2026.
Massive increase in White collar Chinese travelers in 2023
China’s 240 million white-collar city professionals are the fastest-growing segment in Chinese outbound tourism. Here is who they are, what they want, and how to reach them in 2026.
How do rich Chinese choose their Golf destination in 2023?
China has 20 million golfers and the market keeps growing. Here is how high-net-worth Chinese golfers choose overseas golf destinations in 2026, and how your club can attract them.
The majority of Chinese tourists will travel around Asia in 2023
Asian destinations still dominate Chinese outbound travel in 2026. Here is where Chinese tourists are going, how their travel style has changed, and what hospitality brands need to do to win their bookings.
Australia is the most desired destination for Chinese tourists for 2023
Australia’s Chinese tourism market is back and growing fast in 2026. Learn the latest visitor numbers, top destinations, and practical steps to attract Chinese guests to your Australian business.
What do Chinese Tourists want to see in Spain ?
Thailand, Japan, Malaysia, Indonesia, Vietnam and South Korea are all competing hard for Chinese tourists in 2026. Here is what each country is doing, who is winning, and what any Asian tourism business can learn from their strategies.
Will Italy become the first « welcome Chinese » country in 2023?
Italy welcomed 1.2 million Chinese tourists in 2024 and the number keeps growing. Here is what Chinese travelers want from Italy in 2026, how ENIT is marketing Italy in China, and how your Italian business can attract more Chinese visitors.
New requirements for keeping Chinese tourists
Chinese travelers in 2026 have higher expectations than before. Here are the five things they now require from any destination or business that wants to attract and keep them.