Will Italy become the first « welcome Chinese » country in 2023?

Italy want to welcome more Chinese tourists in 2023. Italy will giveup its anti-COVID controls for Chinese travellers by Reuters on Tuesday showed.

It is a GREAT news for all Chinese travel industry.

The re-opening of China’s borders is a great sign for all the TOURISM industry in the country (and in the world.

From Jan. 8 raises the Chinese tourists will return to shopping in Milan Street, or will visit and travel all around teh country, spending money for Italian Luxury Items.

China is a $255 billion Market for the hospitality

Milan tries to fortify ties with Chinese travelers using Wechat channel

Before :  Italy will require those travel from China to test negative within 48 hours of departure and may carry out additional swabs “on a random basis” upon arrival at the airport.

Expert tips. the travel industry will be impacted and small business will undestrand that Chinese tourists are big money – huge money,

In fact. In 2019, Chinese travelers spent $277 billion in shopping wordwild according to Globablue ; that’s a 35% of all international tourists.

Innovation in Italy in 2019 (beefore crisis)

This new and innovative recognition has been announced by the CTA’s President, Dai-Bin and Li Ruiyu, the Chinese Ambassador for Italy at the international media headquarters in Rome : « Through collaboration with hotels, restaurants, carriers, airports, and shopping malls, we intend to offer to Chinese tourists a better travel experience, with reception and care oriented to their needs ».

Since 2012 (to 2019), Chinese are the largest volume of tourist travelling the most (with 88.2 million outbound turists) and spending the most annually (75 billion euros). Those number are far from maturation since, we expect 100 million of Chinese travelers by the end of the year. The stakes are high according to the UN World Tourism Organization (UNWTO) which predict China will count for 22% of the total tourist expenditure in the world by 2020.

Italy always been in favorite destination top 3

« We chose Italy as the first country in Europe for this certification because it is the destination of choice for Chinese travelers, and also because in less than a year the Expo 2015 will open, where China is the country with the largest pavilion and the highest number of enterprises and foreign visitors expected during the event » said Jacopo Sertoli the CEO of Select Holding and Chairman of Welcome Chinese.


« In the past two years, The Italian Government Tourist Board (ENIT) has made the greatest effort to oversee this market in the last year; we have organized educational tours that involved over 70 Chinese tour operators, we met in China around 500 local tour operators, and we organized travel for 150 Chinese journalists to visit Italy » Andrea Babbi, Director General of ENIT, said. She added « in view of the Expo, we participated in 3 major tourism fairs in China, supporting operators and Italian hotel operators. Finally, we translated into Mandarin language our advertising campaign, with a total investment of 4.5 million euro, which, although addressed primarily to the European markets, has a value also for China »

Chinese LOVE italy

Why Chinese tourists will go to Italy in 2023

The arrival of the Expo 2015 (the last have been hosted in Shanghai in 2010) in Milano will drive a lot of Chinese in Italy. Therefore, the President of Federalberghi, Bernabo Bocca, decided to make a move : « In anticipation of a million Chinese who should arrive in our country for Expo 2015, this certification can be a first step towards a qualification product of Italy, depending on the market, and a competitive plus compared to other European destinations. In fact, today more than ever we need to measure ourselves with the global market and tourism in non-European countries, which has produced a cost of $107 billion, of which China is the most important basin and certainly an area of great significance for the Italian tourism industry ».

Italy will attract a large number of Chinese tourists

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