MARKETING TO CHINA AGENCY
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The Chinese outbound tourism market in 2026: 130 million+ trips, -300 billion in spending, and a traveler who books independently on Xiaohongshu and Douyin. Here is what businesses need to know and do.
Italy keeps proving the skeptics wrong. After every geopolitical wobble, every travel advisory, every economic downturn in China, Chinese tourists keep coming back to Italy. Because Italy is Italy. In 2025, Chinese visitors ranked France, Italy, and Germany as the three most popular European destinations. Italy’s combination of art history, food culture, fashion, and Roman…
Chinese tourists spent A.3B in Australia in 2025 — the most of any nationality. Here is how Australian businesses can capture their share.
463,000 Chinese visitors spent £723M in the UK in 2024. 92% visa grant rate. Here is how UK businesses attract more.
102M tourists visit France yearly. Chinese arrivals +49% in 2025. How French tourism businesses can capture this high-spending segment.
12 direct flights per week. Athens +30% Chinese arrivals. Practical guide for Greek hotels, restaurants and tour operators.
Chinese tourists and luxury spending in 2026: 25% of global luxury sales, quiet luxury trend, and how SMEs can win with authentic experiences. 3 real campaign stories.
From group tours and luxury shopping to independent travel and cultural experiences: how Chinese outbound tourists have changed between 2015 and 2026, what they want now, and how destinations can reach them.
10 practical ways for hotels to attract Chinese tourists in 2025: mobile payments, Chinese breakfast, Douyin and RED presence, Ctrip listings, Chinese reviews, and cultural adaptation. Updated with 2024 data.