MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

The Evolution of the Chinese Tourist (2015 → 2025)

The Evolution of the Chinese Tourist (2015 → 2025)

In just 10 years, the Chinese outbound traveler has transformed from group-tour, shopping-focused sightseer into a curious, independent explorer. This evolution reflects major shifts in wealth, culture, technology, and mindset. 🔁 Then vs. Now: Key Differences Feature 2015 Tourist 2025 Tourist Travel Style Group tours, strict itineraries Independent or small group trips Purpose Shopping, landmarks,…

10 ways for a Hotel to attract Chinese tourists
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10 ways for a Hotel to attract Chinese tourists

10 actionable strategies for hotels to attract Chinese tourists, based on Chinese market insights and translated trends: 1. Accept Chinese Mobile Payments Integrate Alipay and WeChat Pay at all touchpoints (front desk, restaurants, spas). Chinese tourists prioritize cashless convenience, and seamless payment systems boost trust and spending. 2. Offer Chinese Breakfast Options Serve congee, soy milk, steamed buns, and jasmine tea…

Do Chinese tourists prefer personalized travel in 2025?
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Do Chinese tourists prefer personalized travel in 2025?

10 trends in personalized travel for Chinese overseas tourists, synthesized from Chinese sources and translated into English by GMA team Key Stuff 2025: Personalization is shifting from convenience to self-expression, with Chinese travelers seeking trips that reflect their identities, values, and digital lifestyles. Success hinges on blending cutting-edge tech (AI, blockchain) with hyper-local human expertise, while platforms increasingly monetize…

This is where Chinese tourists want to go

Here is a strategic breakdown of where Chinese tourists are heading, their favorite countries, cities, and top activities based on recent trends and market forecasts. Top Destinations for Chinese Tourists in 2025 🌎 Favorite Countries (Top 10) Rank Country Reason for Popularity 1 Thailand Close proximity, shopping, beaches, luxury resorts 2 Japan Culture, shopping, food,…

Australia Rolls Out the Welcome Mat for Chinese Tourists [2024]
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Australia Rolls Out the Welcome Mat for Chinese Tourists [2024]

Australia has long been a favored destination for Chinese tourists, offering unique landscapes, vibrant cities, and a variety of attractions. Here’s a summarized view of the current situation regarding Chinese tourists in Australia: Recovery Post-COVID: good news yes 😉  Since the easing of travel restrictions, there has been a gradual recovery in the number of…

What is the right lead generation strategy for a travel Agency in China?
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What is the right lead generation strategy for a travel Agency in China?

Are you a travel agency trying to enter the Chinese market? We can totally understand your desire as China is the biggest outbound market in the world. However, it should be noted that if you want to build a viable travel agency in China you will have to tailor your strategy and mainly go online….

Best Social Media to Attract Chinese Tourists in 2023

Best Chinese Social Media to Attract Tourists in 2024

Chinese tourists are back in 2024. a rise in Chinese disposable income, and longer holiday periods available, Chinese tourists are looking for new ways to spend their holidays. To attract these potential tourists, companies operating in the Chinese market must meet them where they are, that is the Internet. For most Chinese travelers, their search…

Chinese tourists travel to Egypt for the Pyramids!
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Chinese tourists travel to Egypt for the Pyramids!

Egypt aims to attract 3 million Chinese tourists annually by 2025 The surge of Chinese tourists to Egypt, especially to see the Pyramids, reflects a broader trend in the global travel landscape: Chinese tourists in Egypt Egypt, the land of pyramids and cultural heritage, seems to have lost the sounds of the ever-jingling bells of…

More Chinese tourists to visit Japan and South Korea 2024
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More Chinese tourists to visit Japan and South Korea 2024

The resurgence of Chinese tourists flocking to Japan and South Korea highlights a dynamic shift in travel preferences and behaviors. Travel Trends defining this movement, showcasing unique insights and developments: Tech-Integrated Travel: Chinese tourists are increasingly using apps like WeChat, Alipay, and local platforms like Line in Japan and Kakao in South Korea for everything…