TripAdvisor symbol is recognized . The brand has decided to change its name in China, DaoDao become Mao Tu Ying. It’s a combination between “owl” and “journey”, two words which well described the goal of TripAdvisor.
Why TripAdvisor changes its name in China?
Mao Tu Ying will now be used as the global brand in order to facilitate the comprehension and the visibility of the brand for the tourists from China, Taiwan and Hong-Kong. TripAdvisor also wants target the Chinese people who are studying or settled outside of the country.
The company claims that the brand “is globally recognized and there is a growing popularity of the owl logo, which reinforces that TripAdvisor provides smart advice for travellers by travellers around the world”.
The begin of Daodao in China
TripAdvisor entered the Chinese market in April 2009 with the launch of DaoDao.com, a localized reviews and community site for Chinese travelers. Within the past six months, DaoDao.com has become one of China’s top ten web sites focused on travel. The combination of DaoDao.com and Kuxun.cn more than doubles traffic for TripAdvisor Media Group properties in China, and makes TripAdvisor one of the leading online travel-related media and search businesses in China.
But now, Daodao will disappear after its creation six years ago when TripAdvisor wanted to target travellers in China.
Expedia wants to spin-off TripAdvisor
This new coincided with the acquisition of Kuxun by Expedia, the number two of travel engine in China. A part of the rebranding campaign will be aimed at a new mobile application just for Chinese tourists.
Expedia lost more than half their value and were trading at $27.37 before the opening, with investors believing TripAdvisor accounted for about half the market value of Expedia.
Expedia has declared in April that it planned to spin off Tripadvisor. The firm lets travellers post advice and reviews and offers planning features such as flight searches and links to hotel and flight bookings.
TripAdvisor has attracted around 60 million of Chinese users in the first four months of 2015.
Chinese tourists are more and more numerous to travel abroad. When they want to plan their trip, first they make some research on internet. They are looking the advice of other travelers and they also have a look on social media. Chinese tourists have more cautious than Western tourists. They take their time to analyse the price, advices and plan their trip.
If you want to attract Chinese tourism, read this article.
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