| |

Chinese Tourists in New Zealand

The number of Chinese tourists has risen so fast that they now represent our second largest market for New Zealand after Australia, with 409,000 visitors per year and spending $ 1.7 billion New Zealand dollars (1.2 billion USD).

  • Overall international visitor arrivals to New Zealand are forecast to reach 4.9 million visitors in
    2023 (from 3.5 million in 2016, up 39 per cent)
  • Chinese tourists spending will reach NZ$4.3 billion ($2.92 billion) annually to New Zealand’s economy by 2023

 New Zealand Tourism


New Zealand Tourism

The New Zealand tourism will seek to develop more quality experiences for Chinese tourists in this market, in order to encourage the arrival of more quality visitors.
The number of international tourists reached 3.5 million in 2016, up 12% compared to the previous year (when growth was already 9.6% in 2015). It’s lush nature, its unique landscapes, its peaceful culture and the imagination carried by the famous films of the Lord of the Rings seduce more and more.
New Zealand is still a sparsely populated country. Its development is rather limited by a population of only 4.4 million inhabitants. Although the road network is relatively developed and does not present any major problem for tourist traffic, this is not the same for accommodation.
With strong growth in visitors, rooms in B & B or motel that used to cost less than $ 120 a night, now they cost well beyond $ 200 to $ 350 a night these days. And sometimes even 2 or 3 times this price if an important event takes place in the area where if you travel in summer, from late December to late January.

Chinese tourists love New Zealand’s fresh air

About 100 million Chinese traveled overseas last year and the report has revealed that they are spending 28 per cent of their income on average on international travel.

They also intend to spend 10 per cent more on travel in the next 12 months, with New Zealand ranked number seven for the most desired global destination, up 5 places from 2016.

Chinese travelers spent US$3600 ($4900) on average around the world in the past 12 months.

This is slightly below the average spend in New Zealand ($5400) during visits which average 18 days, according to Ministry of Business Innovation and Employment figures.

New Zealand: China is the largest market

New Zealand Tourism

China has become the second official tourism market in New Zealand. The New Zealand Department of Business, Innovation and Employment said the number of Chinese people increased by 37 percent in the year ending in September.

Tourists from China surpassed British tourists for the first time with more than 10 million New Zealand dollars. The Chinese spent $ 555 million (USD 458,150,000) during this period compared to UK tourists who spent $ 545 million.

Trade activity

In 2013  New Zealand Tourism launched a new trade marketing initiative in China known as the Premium Kiwi Partner (PKP) program. This program continues to adapt to changing market conditions, in particular, the growth of FIT and the increasing importance of online travel agents (OTA’s). Today there are 19 outbound agents and 12 inbound tour operators in the program. PKP partners commit to developing and marketing quality, mono-New Zealand tour programs in return for Tourism New Zealand endorsement of itineraries and marketing support.

A total of 36 flights operate between New Zealand and China each week. Air New Zealand operates seven direct flights between Auckland and Shanghai. Air China, China Eastern, China Southern, Tianjin Airlines, Hainan Airlines and Sichuan Airlines operate flights between Auckland and Christchurch and the Chinese cities of Shanghai, Beijing, Guangzhou, Tianjin, Chongqing, Xian, Shenzhen, and Chengdu.

The China Toolkit allows to the New Zealand tourism sector deliver quality experiences to Chinese visitors. The Toolkit’s focus is to help the visitor sector develop and deliver products that Chinese visitors value and enjoy by providing in one place a collection of useful tools that businesses can access.

Chinese Premier Li Keqiang and his entourage visited New Zealand to launch a huge tourism campaign to attract large numbers of Chinese citizens.

An agreement has recently been signed for multiple-entry visas for Chinese tourists who are moving from the current three-year to five-year limit. Chinese passport holders will now be allowed to use SmartGates at the border and 11 additional weekly direct flights have been approved.

The government wants to increase Chinese spending here by $ 1.7 billion by 2019, which has been dubbed the Year of Tourism.

How to attract Chinese Tourists?

you are:

  • Hotels in New Zealand
  • Travel or Tourism agencies
  • New Zealand Tour
  • Restaurant or Catering
  • Tourist Guide
  • Tourism Organization

Lead Generation generates traffic and attracts visitors to your website and then turns them into potential clients (or investors). Lead Generation will give new zealand companies access to a big traffic.

first step: Online presence
Having a Chinese website is important for any agency that wants to enter into the Chinese tourism market. Because China is now the most connected country in the world with 768 million Internet users. The use of smartphones is part of the daily life of the Chinese population, they spend 40% of their time on the Internet; We have potential customers, distributors, business partners and potential investors.

There is no Google in China:
The vast majority of Chinese Internet users do not search on Google, because Google is blocked by the “Great China Firewall”. The Chinese use Baidu as the main search engine in China. Indeed, Baidu is the first search engine in China, with more than 750 million mobile users,and 80% of the market.
To be ranked high on Baidu, you must choose relevant keywords, for increasing the popularity of your pages on the Internet. The backlinks are very important and integrate them on your site will help to gain more confidence on Baidu. Finally, PPC (pay-per-click) is very important so that people can see promotional offers and special offers leading to your websites.

Social Media:
Wechat, Weibo are the most popular social platform in China. As Facebook, Twitter, Instagram or YouTube, 99% of social media in the West are blocked by the “Great China Firewall”.

New Zealand

WeChat is the most used with more than 768 million users. Companies have much to gain by adopting Wechat as a marketing asset. Having an account on this platform will allow Chinese Internet users to be enjoyed, commented and shared, the services that your company offers.
It is also important to be present on travel forums like Ctrip, Qunar, Qyer and Mafengwo.

KOLs (Key Opinion Leader) or bloggers have this incredible power to influence a lot of Chinese people with their communities and the secondary network of their fans. These leaders are well respected and have a big impact on large numbers of fans.

for example, New Zealand hired Yaochen to spread their country’s message in China and the bet paid off big time!

eReputation is important:
In China, your company name will only be visible if you have a good e-reputation. No matter if you have a great traffic and you have no e-reputation or a very bad one, you will not get any engagement from Chinese customers. They won’t want to do business with you.
A lead generation agency in China will ensure that you have a good e-reputation and will publish original content about your business in forums and business discussions. A Chinese investor or distributor always checks on the Internet before signing a contract. They do it to see if people know you and have a very good opinion about your services.

New Zealand

Who are we?

We are a digital marketing & lead generation agency based in Shanghai.

We specialize in helping international tourism professional to generate more traffic and more engagement of Chinese tourists in China.

We have an extensive database of KOL’s to tap into for our clients.

For more information please get in touch with one of our experts.

Read also:

Similar Posts


  1. We are the officially registered Travel company in New Zealand. We want to promote our Tourism service in China, where should we start ?

  2. Hello

    I’ve always wanted to visit NZ, I just found the perfect excuse
    in this article , i just love admiring how organized the tourism public management is
    at this beautiful country.

  3. Hello

    I fell in love with new zealand trough the LOTR movies
    this article confirmed everything i believed about the country.

  4. Hello

    Its great to see how chinese tourists are shaping international economy
    specially beautiful places like New Zealand.

  5. Hello
    Exotic traveling has become so popular in recent years
    Im glad small countries are taking advantage of this fact.

    1. Tourists spend an amazing unforgettable time, locals are making a living. Everyone’s is a winner ^-^
      Although, tourism agency in many of this place still has a lot to learn about Chinese tourists

  6. Hello
    New Zealand has all the advantages nature wise to boom even more in the tourism department
    such a beautiful country , its great to learn about their approach.

  7. Greetings
    New zealand is an amazing place
    what would you consider are the areas they need to improve in the tourism aspect?

  8. Hello

    Ive discovered that New zealand is one of my favorite places on earth
    the culture is the best also the nature they posses is unparalleled.

  9. Greetings
    This country has so much to offer
    to tourists from all around the world
    their culture is awesome!

  10. Hello
    I’m dying to do a hiking trip along the mountains and riversides
    of this country it has been one of my childhood dreams.

  11. Hello
    I work at a restaurant in Zurich and would like to promote tourism to our country in
    the future so that we can cater to the rising market of our country.

Leave a Reply

Your email address will not be published. Required fields are marked *