Why we don’t work on commission !
Alright, let’s get real Businesss about why we don’t work on commission when helping tourism businesses in China.
WE GET IT , you have no money, but call from Iphone, Mac, you have cars, staff… 😉
Look, social media marketing isn’t some magic trick that just runs on autopilot.
It’s a strategic investment that needs consistent, high-quality content, audience engagement, and smart ads—and that takes resources up front, (our ressources are not cheap in Shanghai)
1. Social Media Needs Skin in the Game
– To make an impact in China, you have to invest in the process. Chinese platforms like WeChat, Douyin, and Xiaohongshu are massive, but they require a bit of firepower. We’re talking quality content, paid ads, influencer partnerships—all tailored to cut through the noise. Without putting some dollars in, you’re just not going to get the reach, the visibility, or the engagement you need to succeed in the market. So no, we’re not taking commission; we’re helping you build a serious brand presence that pays off.
2. Commissions Are a Nightmare to Collect
– Let’s be honest—collecting commissions is a headache. When it comes to tourism, there are way too many moving parts. Tracking down every booking, confirming every lead turned into a conversion, haggling over numbers—it’s inefficient and just slows everyone down. We’re not here to chase commissions. We’re here to deliver real results that get your business out there, in front of high-intent travelers who are ready to book.
3. We Provide the Leads, YOU Close the Deal
– Our job as your agency is to get you high-quality leads—period. We’re going to drive the right audience to you through strategic social media, targeted campaigns, and a strong online presence. But here’s the thing: once we deliver those leads, the conversion is up to you. If you want to crush it, you’ve got to bring your A-game in terms of customer service, follow-up, and closing that sale. We’re opening the door; you’re walking them through it.
4. in China, it is About Building something
– Commission-based models make sense for short-term sales, but we’re not here for a quick win. We’re here to build long-term, sustainable growth in China’s tourism market. We want your brand to be visible, respected, and trusted in the Chinese digital landscape. And that means taking a comprehensive, investment-backed approach—not cutting corners with commission-only models.
Bottom Line
If you want real results in China’s tourism market, you need to commit and invest. We’re not here to nickel-and-dime over commissions; we’re here to drive serious leads and help you build a brand that lasts. So, if you’re ready to go all-in and actually compete, we’ve got the expertise to make it happen.
It’s a New Market for you!
There is no doubt, everyone who’s reading this article is a professional in his field of expertise (Travel agencies, Hotels, Resorts, Tour Operators, etc…). Once you’ll receive groups of Chinese tourists, I am more than sure that you will provide the best service/experience ever.
Be serious enough to learn
Thinking about the Chinese Tourism Business is a sign of ambition, but even with 20 years experience in the Tourism Business, when entering a new market like China, there is so much practices that you will still have to learn before doing business in China.
Commission, useless Commission..
No Marketing Agency will accept working on commission to market your business in China. They have rents, bills and employees to pay. Working one month and waiting for the first wave of clients to contact and book on your business is just impossible for them.
On the other hand, while Chinese B2B partners will be happy to work on commission, I wish you good luck finding a partner without ANY digital presence. (This article explains why!)
Do you want one-shot or continuous Business?
Those who work on commission with you on China will keep the database of the potential clients that contacted them, this Database is priceless, they can sell it, they can use it for prospecting, etc…
hello
i have worked with the no commission playbook
and I just gotta say this article summed it up so well.
Hello
This article is so full of tips and helpfull info
that i will for sure use and apply to my lifestyle
and business.
Hello
this piece has inspired me to learn more about advertising in china
to boost my business, its great to see such great advice online.
Hey
I would like to contact someone for business in the chinese market
is such a great opportunity to diversify and thrive.
Hi Carlos,
Please reach out to us here tourism@marketingtochina.com and let’s schedule a phone call
Hey
this article has been great to take notes and start discussing how to break into the chinese market and economy flow.
Greetings
Websites like this are great if you are developing a business designed for a competitive market like the one in China , ive learned so much in the past months thanks to this!!
Greetings
It actually makes a lot of sense that you don’t work on commissions
Im interested in contacting you guys for business in the future.
Hello
Its interesting the different strategies companies use in different markets
it is super important to connect with the company you are working with specially if its abroad
in a market you quite know.
Greetings
I’m based in south America and will soon be developing
a company with strong ties to the Chinese market.
Hello
Me and my husband own a craft beer company
and would like to export towards the Chinese market!
How do travel agencies manage the high expectations of Chinese tourists?
Situation:
A tourist complains about the quality of a hotel included in the tour package, comparing it to photos advertised online.
Agencies must balance cost and quality to meet the high expectations of Chinese tourists, who often value comfort and luxury.