China’s software industry has accelerated innovation and strengthened resilience over the past decade, People’s Daily reported on Wednesday. The revenue of the country’s software industry grew from about 2.5 trillion yuan ($370 billion) to about 9.5 trillion yuan with an annual growth rate of 16.1 percent from 2012 to 2021.
China’s IP laws have also improved dramatically throughout this time span, leading to well-guarded breakthroughs. From 139,200 in 2012 to 2.28 million in 2021, the number of copyright registrations for computer software has skyrocketed.
Over the past decade, the government has actively encouraged software use. In industrial businesses, the rate of digital control of critical operations was 55.3% by the end of last year, and the rate of penetration of digital research and design tools was 74.75%.
Domestic popular items are now quite close in maturity to their foreign counterparts. Products in this category include the likes of operating systems, databases, and standard applications like word processors.
More than 240 million devices worldwide use Huawei’s open-source HarmonyOS (Hongmeng) operating system, while WPS office software is used in more than 220 countries and regions.
Local 3D CAD (computer-aided design) products have improved to the point that their performance is on par with foreign middle-tier offerings, and 70 percent of the market for business management industrial software is controlled by domestic developers.
With the help of the robust Apsara operating system, Alibaba Cloud Computing has provided services to over 4 million businesses all over the world and 900 million consumers in China.
According to a development plan for China’s software and IT service industry from 2021 to 2025, the country is expected to significantly increase its supply capacity of key software like basic software and industrial software, as well as establish two or three open-source communities with international influence.
What are the best solutions to market a software company in China?
As China is a fairly globalized nation, the online eco-system is one of the most developed in the world (Lawyer, IT Software, Consulting, Agency …). Almost all the Chinese population is using a phone to buy online or search for information. Society is revolving around online in B2B, B2C and C2C, therefore digital is the answer to market a service company here.
Software company must be on Chinese platforms
Wechat, Weibo, and Baidu should be incorporated into your lead generation and advertising plans to compensate for varying levels of state oversight and regulation of online content.
Having a presence on Chinese platforms is crucial, regardless of your international reputation outside of the country, as the vast majority of internet researches are conducted in Mandarin.
Grow your Service Company in China with Lead Generation
Achieving growth in China’s competitive service market requires a focus on digital lead generation.
You may cut out the middleman and deliver a more personalized offer to your ideal customers by using lead generation. In fact, it is possible to zero in on highly specific communities by using demographic profiling, search interest analysis, online behavior analysis, and keyword searches.
Forms for potential customers to fill out can be embedded in your curated news feed, app, website, or community forum discussion. You can perform more refined targeting thanks to Chinese research’s depth and breadth of available user behavior data. Associate Jin Wang remarked that generating leads was a revolutionary concept for lawyers.
Use Baidu SEO to build your service company e-reputation in China
Baidu is the most used search engine in China, used for 75% of all preliminary research. You may boost your company’s exposure on Chinese websites through organic search results by using search engine optimization (SEO).
A service provider should work to improve their web visibility. You need to bring in visitors who are a good fit for your business. Baidu is the best platform for reaching qualified leads.
Targeted paid advertising
In order to efficiently reach users, you can use Pay Per Click (PPC) adverts based on keyword researches. In other words, you pay for your links to be in the search results based on a series of targeted keywords.
- Baidu PPC
Great in combination with Baidu SEO. It gives your landing page the primary traffic boost it needs to start getting customers.
To conclude on developing a software agency in China 2021
SEO Agency China is a Digital Marketing Agency that is an expert in the Chinese market. For your service company, we can build a winning digital strategy so that it will be ready to face the complicated Chinese ecosystem.
Do you want to know more about the Chinese market? Feel free to contact us.