10 Trends about the Chinese Tourism Market (2025)
10 key trends in the Chinese outbound travel market for 2025. Independent travel, social media-driven choices, visa liberalization and wellness tourism: what tourism businesses need to know.
MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
7 Digital Marketing Realities You Must Know to Win in China
7 digital marketing realities you need to understand to operate in China. Video, trust, RED, live commerce and AI: what’s working in 2025-2026, from 15 years on the ground in Shanghai.
Advertising in China: Best Strategies for the Tourism Industry
A practical guide to advertising in China for the tourism industry. Platforms, formats, KOL strategies, and what actually works in 2025-2026, from 15 years on the ground in Shanghai.
Retail Travel: The Top 5 Social Media Apps to Reach Chinese Consumers
The top 5 Chinese social media platforms for travel and retail brands, with real agency experience on what works, what doesn’t, and in what order to invest.
How To Promote A Destination Using Chinese Short-Video Platforms
In China, short video is the main media. 700 million Douyin users, 94% of social media users watching video content. For tourism brands, this is where trip decisions get made. Here is the full platform guide and practical strategies for 2025.
How to Attract Chinese Tourists Through Little Red Book? (2025)
Xiaohongshu (Little Red Book) has over 300 million monthly active users and is the main travel discovery platform for Chinese tourists. A practical guide to attracting Chinese tourists through content, KOLs, and paid ads on RED.
Advantage of tourism boost in UK is the property investment
UK ranks 4th most-searched overseas property market for Chinese buyers in 2026. Chinese families buy near top universities in London and Manchester. Student buy-to-let yields 5-7% in Manchester. Three campaign results and the process that works.
Douyin: Showing Is the New Selling
On Douyin, showing beats selling every time. Chinese consumers don’t want pitches. They want to see experiences and imagine themselves there. Here is how tourism businesses and SMEs can use Douyin to drive real bookings, not just views.
China Branding Problem
China has a branding problem. Brands spending millions on ads still struggle because they ignore local platforms and peer trust. Learn why branding in China works differently and how to get it right in 2026.