Chinese tourists, the biggest market opportunity for Australian retail stores
Chinese tourists spent A.3B in Australia in 2025 — the most of any nationality. Here is how Australian businesses can capture their share.
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Chinese Tourists Love Adventures [New Trend]
Chinese tourists are increasingly seeking adventure: glacier hikes, safaris, volcano treks, extreme sports. Top 10 adventure activities and top 10 countries. Hurun Report data, 2025 update.
Skiing is trendy in Chinese outbound tourism in 2023
Skiing is one of the fastest-growing trends in Chinese outbound tourism. With over 20 million ski enthusiasts in China and the Olympic effect still driving interest, ski resorts in Japan, Canada and Europe have a real opportunity to attract Chinese travelers in 2026.
Advantage of tourism boost in UK is the property investment
UK ranks 4th most-searched overseas property market for Chinese buyers in 2026. Chinese families buy near top universities in London and Manchester. Student buy-to-let yields 5-7% in Manchester. Three campaign results and the process that works.
5 reasons why Chinese like travel to Thailand
Thailand is one of the top destinations for Chinese tourists. Here are 5 reasons why they love it and what tourism businesses should do to attract them in 2026.
How to Attract Chinese Wallets to Your Country in 2026
How do countries and tourism boards attract Chinese visitor spending in 2026? Tax-free shopping, digital marketing, Chinese payment and government incentives. Best practice from Thailand, Japan and the UAE.
How to Promote Your Hotel to Chinese Tourists?
Chinese tourists spent over 277 billion dollars on outbound travel in 2025. Practical guide to promoting your hotel to Chinese travelers: website, OTAs, social media and what they actually look for.
5 Facts about Chinese tourists every CEO should know
Five hard facts every CEO needs to know about Chinese tourists in 2026: spending power, platform behavior, payment expectations, and the shift to FIT travel. These numbers should change your China strategy.
The Asian countries strategies to win back the Chinese tourists
How are Thailand, Japan, Vietnam, Malaysia and Indonesia competing for Chinese tourists in 2026? We break down each country’s digital strategy, visa policy, and who is winning the race.