Can you imagine the Chinese Population?
- 1,453,886,621 on February 17, 2023, based on the latest United Nations data.
- It’s the equivalent of 18.5% of the total world population!
Can you figure out the Market Potential?
Key figures about the Chinese tourism wave:
- China became the largest source of tourists in 2014
- In 2019 more than 170 million outbound trips were made from China’s Mainland
- In 2019 Chinese spent 127.5 billion USD on outbound travel
- It is forecasted that 110M border crossings in 2023 and 180M crossings in 2024
So, how to describe Chinese tourists?
They are generally younger (60% between 25 and 45 years); richer (more than 80% have a higher salary of 60,000RMB per year); more educated (over 60% have a Master’s) and above all, what interests us most, is they are more connected. They use the Internet as a primary source of information and they use social networks as a necessary tool to consult for the opinion of the people they know before deciding to travel somewhere.
From this analysis, we will try to introduce you to the best strategies to attract this new type of tourist and enjoy the opportunity they represent.
SEO is still and always the key to success
To attract Chinese tourists, who are therefore increasingly connected.
Are you talking about SEO? SEO is closely linked to the quality of your content! Improve the tourist experience through your website in order to attract more Chinese tourists.
Once your website is designed for the local market, the key to success is visibility. And this visibility will be accessible through SEO. Optimizing your SEO strategy You will learn to master SEO on Baidu, the search engine number in China. According to some points, SEO on Baidu looks like Google (the importance of keywords, contents, SEM campaign – PPC – …), but still have some unusual differences. If you are not really aware of the SEO project, do not hesitate to contact us.
Social networks stand close to your audience
As we mentioned in the introduction, Chinese tourists pay a lot of attention to social media to gather opinions from the community they belong to. The objective is to decide on the destination to visit. Therefore, you will need to build an excellent e -reputation. Seeking his community on Baidu and WeChat through fun activities, games, and contests, or presenting their beautiful advertising media is a strategy that you must absolutely pass. Also, do not hesitate to create real contact with this community to make them share their opinion and improvements.
Seeking his community on Baidu and WeChat through fun activities, games, contests, or presenting their beautiful advertising media is a strategy that you must absolutely pass. Also, do not hesitate to create real contact with this community to make them share their opinion and improvements.
Yes! Create a community! Don’t forget it is not easy to attract Chinese tourists with social media so you will need to be creative!
Key Opinion Leader, make your brand becoming sexy
Take the example of Leonardo Di Caprio who, receiving his Oscar, did not hesitate to raise his community on climate issues. Of course, it will not be necessary to recruit Di Caprio, but you can hire a Chinese yoga star, they cost almost equally 😉
In order to make the best choice, the Chinese want to be influenced by people with who they give strong confidence. This is the case with opinion leaders. Defined as an individual popular gathering a community on social networks, opinion leaders have the power to influence a man or a woman more than anyone.
However the most popular the opinion leader will be, the more it will unite the community (which is more or less wide).
WeChat, The largest community in China
With over 600 million users, the users of WeChat community is the largest in China. Creating an official account and promoting it properly can also be the key to your success. Also, the Chinese have tendencies to use this application during their stay abroad to stay in touch with their relatives. You can use it to attract a lot of people even if they are already travelling. Moreover, the notion of contact with the customer fully complies with this app which allows you to engage in conversations with them. In addition, with the ability to pay online, you can also sell your services directly via WeChat.
Independent tourists are now taking precedence over the tourists ‘collective’ in China. Because they represent a large proportion of global tourists, they are not to be taken lightly. Therefore, you will have to put the chance on your side using the best strategies for marketing, including digital marketing, given their propensity to learn about the web.
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