Do you want to attract Chinese tourists?

Imagine the Chinese population: 1,375,000,000 people….

Can you figure out the huge potential of this population? 1,375,000,000 wallets

Let’s give some figures about the Chinese tourism wave:

• China became the largest source of tourists in 2014: Increase of 395.7% since 2002.
• They have spent 102 billion dollars during their stays.
• Today, Independent tourists represent 30% of all Chinese tourists: a significant figure given that a few years ago, the Chinese could move in groups only …

How to describe these new independent tourists?

They are generally younger (60% between 25 and 45 years); richer (more than 80% have a higher salary 60,000RMB per year); more educated (over 60% have a Master) and above all, what interests us most, they are more connected. They use the Internet as a primary source of information and they use social networks as a necessary tool to consult for the opinion of the people they know before deciding to travel somewhere.

From this analysis, we will try to introduce you the best strategies to attract this new type of tourists and enjoy the opportunity they represent.

Here there is an interesting article about Chinese tourists: quality not quantity.

SEO, still and always the key to success

To attract Chinese tourists, who are therefore increasingly connected.

Are you talking about SEO? SEO is closely linked to the quality of your content!

Improve the tourist experience through your website in order to attract more Chinese tourists. Look at the website of Window Malaysia:

You get all the information needed to plan your trip in Malaysia: Transportation, top destinations, cuisine heaven, and hotels.

Once your website designed for the local market, the key to success is visibility.And this visibility will be accessible through SEO. Optimizing your SEO strategy  You will learn to master the SEO on Baidu, search engine number one in China. According to some points, SEO on Baidu looks like Google (the importance of keywords, contents, SEM campaign – PPC – …), but still have some unusual differences. If you are not really aware of the SEO project, do not hesitate to contact us.

Social networks, stand close to your audience

As we mentioned in the introduction, Chinese tourists pay a lot of attention to social medias to gather opinions from the community they belong to. The objective is to decide on the destination to visit. Therefore, you will need to build an excellent e -reputation. Seek his community on Baidu and WeChat through fun activities, games, contests, or present their beautiful advertising media is a strategy that you must absolutely pass. Also, do not hesitate to create a real contact with this community to make them share their opinion and improvements.

Seek his community on Baidu and WeChat through fun activities, games, contests, or present their beautiful advertising media is a strategy that you must absolutely pass. Also, do not hesitate to create a real contact with this community to make them share their opinion and improvements.

Yes! Create a community! Don’t forget it is not easy to attract Chinese tourists with social medias so you will need to be creative!

Key Opinion Leader, make your brand becoming sexy 

Take the example of Leonardo Di Caprio who, receiving his Oscar, did not hesitate to raise his community on climate issues. Of course, it will not be necessary to recruit Di Caprio.

In order to make the best choice, Chinese want to be influenced by people who they give a strong confidence. This is the case of opinion leaders. Defined as an individual popular gathering a community on social networks, opinion leaders have the power to influence a man or a woman more than anyone.

However the most popular opinion leader will be, the more it will unite the community (who is more or less wide).

WeChat, The largest community in China

With over 600 million users, the users of WeChat community is the largest in China. Create an official account and promote it properly can also be the key to your success. Also, Chinese have tendencies to use this application during their stay abroad to stay in touch with their relatives. You can use it to attract a lot of people even if they are already traveling. Moreover the notion of contact with the customer fully complies with this app that allows you to engage conversations with them. In addition, with the ability to pay online, you can also sell your services directly via WeChat.

Independent tourists are now taking precedence over the tourists ‘collective’ in China. Because they represent a large proportion of global tourists, they are not to be taken lightly. Therefore, you will have to put the chance on your side using the best strategies for marketing, including digital marketing, given their propensity to learn about the web.

Further readings

5 new trends about Chinese tourists

Could the UK do more to attract Chinese tourists?

You Want to Attract Chinese Tourists, Target their Community!