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Over 300,000 Chinese visitors head to the Nordic countries each year. Northern Lights packages, fjord cruises and Santa Claus Village in Finland are driving the growth. Here is what tourism businesses need to know.
I worked inside Ctrip for four years, on the hotel acquisition side. Before that, six years at CITS, sending Chinese tour groups abroad. So I have seen this business from both angles: the OTA backend, and the tour desk booking rooms by the hundred. Now I run an agency that helps foreign hotels sell to…
Last month a hotel client in Bali asked me a strange question. “Pedro, our top Chinese guest just checked in and asked us to lock her phone in the front desk drawer. Is that normal?” I laughed. Then I told her: yes, get used to it. This is the new luxury. I spent ten years…
On April 23, 2026, Xiaohongshu stood in front of its biggest travel and hospitality partners in Tongxiang and said something that should worry any hotel or tourism board still running the same Google Ads campaign it built five years ago. The platform confirmed it now has more than 230 million monthly active users with a…
Malaysia wants 47 million visitors in 2026. That is the headline number behind Visit Malaysia 2026 (VM2026), the government’s biggest tourism push in years. China sits near the top of the target list, and for good reason: outbound Chinese travel is back, wallets are open, and Malaysia knows it. What caught my attention is not…
Last month a colleague in Shanghai sent me a screenshot from Xiaohongshu. A 24-year-old traveler had just spent two hours in a workshop in Yunnan learning to make handmade paper, then posted twelve photos of the process with the caption “I didn’t visit a place, I learned a skill.” The post had 40,000 likes in…
I get calls from hotel GMs now, and they all use the same two words: 追星游. Chasing-star travel. Two years ago I only heard this term inside fan chat groups. Now it shows up in quarterly reports from tourism boards. Let me break the word down first, because it explains everything else in this article….
I sat in my old office at Ctrip five years ago and watched flight searches spike every time a Chinese team qualified for anything. Small spikes though. Nothing like what I am seeing now. China did not qualify for the 2026 World Cup. That part hasn’t changed since my CITS days, and it probably won’t…
Every few months a food trend shows up in my inbox that sounds too small to matter for tourism. Burgers are the latest one. I laughed the first time a client sent me the idea. Then I looked at the numbers, and I stopped laughing. Food is already deciding where Chinese travelers go A Booking.com…