Greece is a hot destination for Chinese tourists (2023)

Chinese People would love to travel to Greece. In 2023, more and more Chinese tourists will explore Greece . It is an ideal destination in Europe for 90% of Chinese People.

Greece plan to welcome 300,000 Chinese tourists for 2023

The Greek tourism industry counts for 25% of the country’s gross domestic product.

Greece get very good feedback from Chinese travellers and most of them want to travel to Greece with Santorini as Ideal destination for honeymoon. 

Chinese tourists love Greek culture, museum, food, music and everything in the country.

Chinese tourists spend an average of 1500€ in shopping during their travel 

The  direct air flight between Athens and Shanghai on Dec 22,

in addition to the already existing direct air link between the Greek capital and Beijing, signals a very good start for 2023, it is a positive news for the Greece Tourism industry.  Source ChinaDaily


In the last few years, Greece has been attracting a growing number of tourists from emerging economies.

300.000 tourists applied for a tourist visa in order to visit Greece before pandemic. This year Greece is expected to host around 200.000 Chinese tourists. Due to the improving of the standard of living in China, Chinese authorities estimate that this number will double by 2024.


On the report of Association of Greek Tourism Enterprises (SETE), Chinese tourists considered Santorini, a southern Greek island, as their favorite destination.

Greece is on its way to become a major player as a travel destination for Chinese tourists

Greece’s interest in order to gain Chinese tourists is growing and as a consequence of that, China and Greece have reached an agreement to improve their commercial and investment ties. Besides, the Mediterranean country aims to increase the number of travelers once started the direct flight between the two countries, as reported by the economic and commercial counselor’s officer of the Chinese Embassy in Greece.


It is a fact that Chinese people spend much more money than others holidaymakers on their international travels. In addition, tourism season would be extended if Chinese voyagers decide visiting the country.Since Chinese tourists usually  travel in May, October and December this may well be a new stimulus to the national economy, something Greece really needs.

With the purpose to attracting the Chinese market, Greece should offer high quality products and also understand the Chinese culture and respect the Chinese philosophy.


However, the fact that there are not accessible signs in Chinese language or that Greek tour guides do not speak Chinese are some issues that worries Chinese travellers when they are choosing their travel destination.

What Chinese tourists are looking for in Greece?

1- Culture and history in Athen

2- Beautiful Spot in Santorini , or meteora

3- Honeymoon destination , romantic travel 

4- Food & wine: Chinese love food culture 

5- Independant traveling in Crete 

6- Party in Myconos 

7- Shopping of local products 


They are seeking a destination for a relaxing holiday, for cultural tourism or for shopping and they can find it in Greece. Also, many Chinese couples decide to get married in one of its marvelous islands as Santorini and Crete which are the top wedding destinations. Its breathtaking views ensure a romantic and memorable wedding.

There is no doubt that Greece is one of the most popular destinations in the world due to its  unique landscape with more than 15.000 kilometres of coastline and 6000 islands and an ideal Mediterranean climate which allows enjoy the country.


In this moment seems like Chinese travelers are changing their tourist habits and they are looking for new destinations to spend their holidays.  At present, Greece is becoming one of their contemporary  journeys-end.  Chinese people knows that this country offers a plethora of reasons for which they should visit it from the ancient and amazing architecture – as The Parthenon on top of the Acropolis – to the abundant, fresh and uncomplicated Greek  food for example the well-known Moussaka.

This last fact contributes to improved and developed the Greece economy. That is the reason why the country is very interested to attract Chinese tourists, who spend very high amount money on holidays abroad.


Do you need to attract Chinese tourists to Greece?

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    1. I think Greek Tourism players will be more than happy to see increasing of Chinese Travellers 😉

  1. hello,

    We are an education company in China and we want to partner with education partner or travel agencies in Greece for kids during summer camps.
    Send me your info via WeChat please

  2. Hello, I am an English teacher. I can bring you in contact with some schools and universities. I can’t find your wechat, so if you could please add mine: this is my phone number/wechat: 15661299653. kind regards

  3. Hello
    I am Mary From Uzai. We are searching for partnerships in Greece
    Hotels, Accomodations, local agencies with good rate with experience with Chinese guests.
    Contact me for more information

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