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  • Surfing is a rising activity in China

    ByOliver GMA

    [et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Even if China does not have the culture of surfing, this activity starts to be more and more popular. China has a dock of 14 500 km which is one of the biggest in the world. Indeed, China is a very big athletic country…

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    Antarctica: the new trend of Chinese tourists

    ByOliver GMA

    During the last five years, a new trend conquered Chinese tourism industry: “adventure” tourism. They like to get out of their big cities and comfort zone to visit more “extreme” destinations where they will have the chance to do original activities and live unique experiences. This is particularly the case of wealthy Chinese who have…

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    Best Mobile App for Chinese Tourists

    ByOliver GMA

    In the era of e-tourism, mobile applications dedicated to travelers’ journeys are very important to build a marketing strategy. What are the favorite mobile applications of Chinese tourists in 2020? Let’s discover them together: WeChat, to communicate with Chinese Tourists WeChat is the Chinese super-app used to send messages, do video calls, pay, book holidays, book…

  • How to attract Chinese tourists to Normandy

    ByOliver GMA

    Some regions of France have a strong tourist potential for international traffic, but still lack elements to increase their visibility. Through the case of Normandy, let’s study how to make a region more attractive for Chinese tourists, especially by using the online branding through social networks. Tourism Statement in Normandy Normandy has chosen to focus…

  • Malta : how to reach Chinese tourists?

    ByOliver GMA

    Maltese economy needs Chinese tourists: an expectation coming from the main actors of tourism, which was well-taken into account from the Maltese government. In recent years, Malta has made a concrete commitment to welcoming Chinese tourists on its territory. How does the Maltese government’s commitment to Chinese tourism express ? Since 2016, the Maltese government…

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    China: more than 300 million skiers for the winter sport

    ByOliver GMA

    Skier participation in China is set to soar, with the announcement that Beijing will include ice and snow sports as a compulsory part of the primary and middle school curriculum. Under a plan outlined by municipal authorities at the recent 2016 Winter Sports Expo in Beijing, students will dedicate at least one hour per week…

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    2018: Year of Turkey Tourism in China, Marketing Tips for Tourism Professionals

    ByOliver GMA

    China is declared 2018 as the Year of Turkey Tourism. This is a great opportunity for all Turkish professionals tourism. Turkey has welcomed 26 million tourists in the first nine months of 2017 Nearly 99,000 Chinese arrivals to Turkey by 2017 2018: the year of Turkey Tourism in China According to the Association of Turkish…