How to recruit the best KOLs for attracting Chinese tourists
How to find the right Chinese KOL for your tourism brand in 2026: tiers, platforms, deal structures, red flags, and the real ROI difference between mega and micro-KOLs.
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Are independent trips the new trend among the Chinese?
Over 70% of Chinese outbound travelers are now FIT – free independent travelers. Here is who they are, how they plan, and how your business can attract them in 2026.
Massive increase in White collar Chinese travelers in 2023
China’s 240 million white-collar city professionals are the fastest-growing segment in Chinese outbound tourism. Here is who they are, what they want, and how to reach them in 2026.
How do rich Chinese choose their Golf destination in 2023?
China has 20 million golfers and the market keeps growing. Here is how high-net-worth Chinese golfers choose overseas golf destinations in 2026, and how your club can attract them.
What you must know to understand Chinese tourists in 2023
What tourism professionals need to know about Chinese tourists in 2026: digital habits, FIT growth, spending patterns, what gets shared and what drives negative reviews.
Why USA attracts more Chinese tourists than Australia?
The USA attracts 3x more Chinese tourists than Australia. Here is why, and what Australia can do to close the gap in 2026.
Australia and New Zealand actively seek Chinese tourist
Chinese tourists are back in Australia and New Zealand. In 2026, arrivals are climbing fast, spending is up, and the opportunity for individual tourism businesses has never been clearer. Here is what you need to know.
The luxury hotel market blossoms in China
China’s luxury hotel market is growing fast, driven by a middle class with real spending power and rising expectations. Here is what international hotel brands need to know to compete and win in this market.
The majority of Chinese tourists will travel around Asia in 2023
Asian destinations still dominate Chinese outbound travel in 2026. Here is where Chinese tourists are going, how their travel style has changed, and what hospitality brands need to do to win their bookings.