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Australia welcomed 680,000 Chinese tourists in 2024, the highest-spending visitor group with an average AUD 8,800 per trip. Here is the full guide for Australian tourism businesses targeting this market.
Surfing in China is growing fast. Hainan had over 200 surf schools in 2024 and Douyin surf content hit 15 billion views. Here is what this means for surf tourism businesses targeting Chinese travelers.
China’s 2025 Spring Festival generated over 900 million domestic trips. Here is what tourism businesses need to know to prepare for the Lunar New Year travel surge.
Malaysia received 3.1 million Chinese tourists in 2024. Visa-free entry, direct flights, and cultural familiarity are driving strong growth in 2025-2026.
Malaysia welcomed over 3 million Chinese tourists in 2024. Here is what tourism professionals need to know about this market and how to compete for it effectively.
10 key insights about Chinese tourists visiting the United States in 2025-2026: who they are, what they spend, and how to reach them on Chinese digital platforms.
Indonesia welcomed over 1.2 million Chinese tourists in 2024 with Bali leading the way. Here is how Indonesian businesses can attract and serve Chinese travelers through the right digital channels.
84% of Chinese outbound travelers post travel content on social media. Chinese tourists have shifted from shopping to experiences. Here is how destinations can benefit from this change.
Singapore welcomed 3.1 million Chinese tourists in 2024 following the visa-free agreement. Here is how Singapore businesses can capture this growing market through Chinese digital channels.