When Do Chinese Tourists Plan To Travel Outbound in 2023?
Chinese tourists plan outbound trips around specific holidays, and they start researching weeks before you think. Here is the planning calendar and what it means for your marketing timing.
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Will Italy become the first « welcome Chinese » country in 2023?
Italy welcomed 1.2 million Chinese tourists in 2024 and the number keeps growing. Here is what Chinese travelers want from Italy in 2026, how ENIT is marketing Italy in China, and how your Italian business can attract more Chinese visitors.
Key Differences Between Western And Chinese Tourists: A Comprehensive Guide
Chinese and Western tourists have very different habits when it comes to planning, paying, sharing, and spending. Here is a practical guide to the key differences and what they mean for your business.
Museum Marketing to Attract Chinese Tourists: Advertising & Communication Guide
Chinese tourists love museums, but most museums do nothing to attract them. Here is what Chinese visitors want in 2026, what the Louvre and British Museum do right, and how your museum can grow its Chinese audience with practical, affordable steps.
New requirements for keeping Chinese tourists
Chinese travelers in 2026 have higher expectations than before. Here are the five things they now require from any destination or business that wants to attract and keep them.
How to Catch Super-Rich Chinese Tourists?
China has over 6,000 ultra-high-net-worth travelers. They do not use Douyin. Here is how to actually reach and attract super-rich Chinese tourists in 2026, including private WeChat strategy, concierge channels, and what this segment really wants.
Top 7 China Travel Trends Reshaping 2023
From spiritual travel to short-haul overseas trips and experience-first spending, Chinese travel habits in 2026 are shifting fast. Here are the seven trends that matter most for tourism businesses.
China Domestic Tourism Back To Pre-pandemic Levels?
China’s domestic tourism did not just recover after COVID, it surpassed pre-pandemic levels. Here is what drove the rebound and what it means for brands targeting Chinese travelers.
South Asia: Rising Star for Chinese Outbound Tourists
South Asia is growing fast with Chinese tourists, from the Maldives to Nepal to Sri Lanka. Here is what draws them, the numbers for 2024-2025, and how to market your South Asian tourism business in Mandarin.