MARKETING TO CHINA AGENCY
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Who are the top Chinese travel influencers in 2026? From Molly and Kiki to Captain Han, this guide covers the KOLs shaping how Chinese tourists discover destinations, with data, platform strategies and collaboration tips for brands.
Chinese tourists shifted from shopping to experiences. Alex, project manager at Chinese Tourist Agency, explains why this happened, shares three real client cases, and gives a practical checklist for tourism businesses ready to adapt.
175 million Chinese outbound trips are forecast for 2026. Alex, project manager at Chinese Tourist Agency, shares what this means for tourism businesses, with real campaign examples and a practical onboarding checklist.
How Mauritius and China are building a stronger tourism partnership, and what it means for destinations trying to reach Chinese travelers in 2025-2026.
Xiaohongshu (Little Red Book) has over 300 million monthly active users and is the main travel discovery platform for Chinese tourists. A practical guide to attracting Chinese tourists through content, KOLs, and paid ads on RED.
WeChat is not a discovery channel. It is where Chinese buyers verify developers and close deals. Here is how to use every WeChat tool for real estate: official accounts, groups, Mini Programs, WeChat Pay, and WeChat Work.
200-500 RMB per lead, 12 billion RMB ad spend in 2025, 850 leads per month for Sanya Sunac. Why real estate developers put their China marketing budget on Douyin.
Chinese outbound real estate investment reached 52 billion USD in 2025. Five markets captured 75% of Chinese buyer purchases. This article covers buyer profiles, top destinations, Douyin campaign data, and three verified campaign results.
In 2025-2026, three platforms drive Chinese tourist behavior: WeChat Channels for conversion, Douyin for discovery and fast bookings, and Xiaohongshu for trust and decisions. Here is how each one works, with practical tactics for tourism businesses.