MARKETING TO CHINA AGENCY
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Ten years ago at Ctrip, I watched tour groups pick restaurants off one app, and one app only: Dazhongdianping. Not TripAdvisor. Not Google Maps. Dianping. Today the habit has not changed, it has just moved with the traveler. A Chinese tourist standing outside your restaurant in Paris or Bangkok will open 大众点评 before they open…
Every few months a food trend shows up in my inbox that sounds too small to matter for tourism. Burgers are the latest one. I laughed the first time a client sent me the idea. Then I looked at the numbers, and I stopped laughing. Food is already deciding where Chinese travelers go A Booking.com…
Most Western wine brands enter the Chinese market with the same strategy. They hire a distributor. They go to ProWein or Vinexpo Asia. They get some WeChat posts done. Six months later they wonder why sales are flat. The problem is not the wine. Chinese consumers genuinely love wine, particularly French and premium New World…
Chile exported over .2 billion in cherries to China in 2023-2024. China is now the world’s largest cherry importer at approximately billion per year. Here is the marketing strategy behind this success and what any food brand can learn from it to sell in China.
5 real reasons Chinese distributors won’t buy your products, and what to do about each one. Brand awareness, market fit, credibility and social media presence are the key factors in 2025-2026.
France received 2.3 million Chinese visitors in 2025. French wine exports to China reached 1.2 billion euros. Chinese wine tourists spend 320 euros per cellar door visit. Here is what the 2026 data shows for wine tourism operators.
China consumes 30% of the world’s meat and its pork market is worth over billion. The 2025 trade war reshaped who supplies it. US exporters are nearly shut out. EU and Brazilian suppliers are filling the gap. Here’s what you need to know to enter this market.
China’s imported fruit market hit .5 billion in 2025. Ecuador’s yellow dragon fruit is finding its place in this fast-growing market. Here is what the data shows and how food exporters can reach Chinese consumers in 2026.