MARKETING TO CHINA AGENCY

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Airbnb in China: Why Did The Company Fail?
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Airbnb in China: Why Did The Company Fail?

Ever find yourself pondering over why Airbnb, the global giant in home-sharing services, stumbled when it came to cracking into China’s market? Trust me, you’re not alone. I too was left scratching my head and decided to do a little detective work. My investigation shed light on an intriguing blend of culture clashes, intense competition from local…

New requirements for keeping Chinese tourists
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New requirements for keeping Chinese tourists

here’s a 2025-focused guide on what Chinese tourists expect and require when traveling abroad, plus the latest trends and marketing insights to help destinations, hotels, and travel brands attract and serve them better. 🌏 Chinese Tourists in 2025: New Requirements & Trends 🧭 Overview Chinese outbound tourism is booming again in 2025, with over 110…

South Korea and Japan were the most popular destinations for Chinese tourists in 2023

South Korea and Japan were the most popular destinations for Chinese tourists in 2023

Chinese People has planned to travel first in Asia, and South Korea + Japan were the principal destinations for Chinese tourists during their spring holidays. Increasingly more Chinese tourists are travelling to South Korea and Japan to take advantage of products at lowest prices. There are some reasons why Chinese travelers have preferred South Korean…

Skiing is trendy in Chinese outbound tourism in 2023
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Skiing is trendy in Chinese outbound tourism in 2023

Chinese tourists are looking for new vacation destinations like Ski resort. China counts 1.2 millions Skiers , and they prefer to travel oversea to Ski, like Japan, or Canada. Top Ski resort are used to shared information to Chinese tourist in 2023 after Beijing Olympic game. China has 700 ski resorts , but most of…

5 Tips for a Hotel to attract Chinese tourists via Social Media
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5 Tips for a Hotel to attract Chinese tourists via Social Media

In 2023 the gloal hotel market expect to recovery as Chinese toutiists are about to return. Europe’s biggest hotel group Accor (ACCP.PA) forecasts higher revenue per available room as anticipates Chinese travelers this year. The group, which owns brands including Sofitel, Pullman, and Ibis, forecast a RevPAR rise of 5% to 9% from 2022 to 2023….

Chinese are investing more in the U.S. Real Estate

Chinese are investing more in the U.S. Real Estate

In China, investments in U.S. Real Estate are seen as stable and attractive. According to the National Association of Realtors, Chinese investors were the most active foreign buyers of US real estate in 2022, spending a record $6.1 billion on properties primarily in Florida and California. According to the NAR, buyers from mainland China, Taiwan,…

5 Facts about Chinese tourists every CEO should know
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5 Facts about Chinese tourists every CEO should know

Throughout the main touristic forums in China, we can draw up the portrait of Chinese travellers. According to their behaviours, we can therefore understand and identify Chinese tourists’ particularities. 1. Chinese seniors prefer travelling in groups They favour travel surrounded by members of their family or travelling companions.Indeed, family relations have a really important place…